YouTube Boss Salar Kamangar: The Full Dive Into Media

Technology is changing. If your brand is part of it, it is obvious that it changes with it. Social networking is the important part of our lives which million of people share the content they like to others. Social media is a part of social web with the main focus of interaction of the information, creation of networks, maintanence of relationships, colloboration and communication.

Video sharing takes big percantage of this new digital age. Around 800 million people visit YouTube every month, and they watch and upload a staggering amount of video there every day. It works really, really well.

YouTube head Salar Kamangar has a bunch of answers for this question, but eventually you can get to the one that really matters:

 He thinks that making the site look more like traditional TV will convince marketers to pay traditional TV ad rates.

He explained the concept at D: Dive Into Media last month: “If you see a dog on a skateboard video, the CPMs, the cost per thousand impressions, are about $2. Now, if you package that as part of a dog lover’s channel or a skateboarding interest channel, that same video can command a $20 CPM.”

YouTube is going to depend on advertising for most of its revenue, but Kamangar also discussed YouTube’s interest in offering subscription services down the road. Given that Kamangar, Google’s ninth employee, oversees all of the company’s video efforts, that’s worth keeping in mind as it edges closer to selling cable TV.

Some Key Social Media Trends To Look For In 2012

In 2011, social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares.

Here were a few key trends  for  2012:

1. Social TV Integration

Many shows have already begun to integrate social TV, either through polling or integrating social elements within the show. See my example of how both the UFC and WWE are integrating social media into their programming. Social media played a pivotal role in the last presidential election, and it will likely be more integrated into political broadcasts.

2. TV Is Going Online in a Big Way

2012 will be the first time that the Super Bowl will be streamed live to the world. Since the Super Bowl is generally viewed as the mother of all advertising spectacles, it will add a new dynamic into the digital component to advertising and social media integration.

3. Facebook Credits Take Center stage

Facebook in 2012 has the potential to project its power and truly take Facebook credits into a viable currency. There are lots of estimatations for Facebook, I watched a documentary last night about Facebook. There are many opinions where Facebook leads and reshapes the new digital ads but it is also discussible what if people starts to dislike it ?

4. Big Business Has Woken Up

The way corporate entities approach social media is shifting. Many companies realize that setting up Twitter, YouTube and Facebook accounts is not going to cut it as their social media strategy. Brands will need to seriously shift their perspective by treating social channels more like communication channels and less like an advertising channels in order to make a difference. From my perspective this transition has already occurred, judging by the extent to which brands’ Twitter accounts are now used as channels for CRM and customer support, managing pissed off or happy customers in near realtime.

5. ROI Is Still Huge

ROI will remain a key metric to any social media strategy. The concept of engagement is now becoming more and more an excepted metric. CEO adoption of social media is improving, and more CEOs are recognizing the benefits of humanizing their brand by taking to Twitter.

Customer service, research and image branding could all be considered social media intangibles, yet all three are obviously important in business. Social channels impact every single aspect of business from human relations to finance, sales, operations and legal. It’s important for everyone to understand how social media affects their role and responsibilities. Opposite of television, social media is a dialogue vs. a monologue and if a brand is able to collect opinions real-time in high volume via social channels like Facebook polls, they can save a great deal of money on formal research studies.

There have been a lot of discussions about social media fatigue and whether brands refuse to play for that reason. With over a billion people on social media it’s irresponsible for any brand not to have some sort of presence. 2012 will be the year for brands to go beyond cookie cutter campaigns and really determine how it not only adds value to their company, but how it adds value for their customers. 2012 will be crucial for companies and social media. For those who don’t see a direct correlation between social media and sales consider:

“Social media is an ideal tool for moving people up the fan ladder, from being a casual fan of a brand to a loyalist, because the communication channels allow people to build stronger emotional connections with brands.”

So in 2012, the question is, how will your brand use effective strategy to move people up the fan ladder from interested to foaming at the mouth brand zealots?

Genius LG “Shop Thief” Is Viral Youtube Marketing At It’s Best

You may have noticed a trend on Youtube of videos showing really dumb thieves getting caught on CC TV. There are hundreds of them and now eletronics brand LG have tapped in to that craze to create a viral video that is absolutely genius in both it’s concept and it’s execution. The video has been uploaded by a random user to make it seem as if it is the real deal and many people in the comments seem to think it is genuine but it is of course a viral. I don’t want to ruin the storyline before you watch the video itself but the way in which is gets the core message across about the product is subtle but very smart. The only indication that it is an advert for a product is the clear call to action at the end of the video on the window with an advert for it. The video has been out for a week but it starting to blow up in the last couple of days with well over half a million views. The creatives behind this campaign certainly need a pay rise!

 

http://www.youtube.com/watch?v=EYX5fFxcXWU

Facebook Top Search Term and Top Website of 2011

Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for 2011.

In the search-term category, Facebook took top honors for the third consecutive year, accounting for 3.10% of all searches conducted in the US, up 46% from 2010.

Below, other findings from Experian Hitwise.

Among key findings related to the top 10 most-searched terms of 2011:

  • Four variations of the term “facebook” were among the top 10 terms during the year, accounting for 4.42% of searches overall, up 24% from 2010.
  • “Youtube” moved up to the No. 2 spot in 2011, from No. 3 in the previous year.
  • “Facebook login” was the third most-searched term, followed by “craigslist” and “facebook.com.”
  • “Facebook.com” moved up one spot in 2011 to rank among the top five search terms. 


Social networking-related terms dominated the results in 2011, accounting for 4.18% of the top 50 searches, up 12% year over year (YOY). When combined, common search terms for Facebook (e.g., facebook and facebook.com) accounted for 3.48% of all searches in the US among the top 50 terms, up 33% YOY.