Online Traffic in North America Doubles This Year [REPORT]

How much time do you spend on the web each day? If you live in North America, a new report says, probably a lot.

Canadian company Sandvine, in their global Internet Phenomena Report, confirmed that online data usage in North America has increased by 120% over the past year. Netflix makes up 33% of the traffic — a definite boost for the company since last year’s price hike angered many of its viewers.

Amazon
makes up 1.8% of downstream traffic, the report says, with Hulu at 1.4% and HBO GO at 0.5%. In total, all audio and video streaming services account for 65% of traffic between 9:00 p.m. and midnight.

File sharing network BitTorrent takes up 16% of traffic — but, Sandvine predicts, real-time entertainment’s rising popularity will size it down to 10% overall by 2015.

As Weak Q4 Earnings Loom, Yahoo Freezes Hiring and Also Contemplates Layoffs

According to sources close to the situation, Yahoo has instituted a hiring freeze across the company and is considering a reduction-in-force in support units of the company.

While the details of any layoffs — which are expected to be small and selective for now — are still being worked out, sources said that the stricture not to fill hundreds of open positions is the first step toward significant cost-cutting initiatives across the Silicon Valley Internet giant, in the wake of what it expected to be another weak quarterly report next week and a looming proxy fight.

Yahoo reports its fourth quarter earnings Tuesday. While the company has managed to improve the results in the last part of the quarter, sources said they will still show continued weakness in its key businesses and consumer usage.

That’s as competitors such as Google and Facebook are expected to show significant growth, especially in the display advertising market.

Thus, new Yahoo CEO Scott Thompson appears to be zeroing in on costs and managing for margins, said multiple sources, much as his predecessor Carol Bartz did at the start of her tenure.

But many think Yahoo needs even more drastic changes, including massive cuts in staff and also product arenas, to give the company new life.

That includes shifts in leadership at the top levels too. In a major move this week, Co-founder Jerry Yang stepped down from the company’s board and all roles there. More directors are expected to leave soon too.

That will likely come after negotiations to sell part of its lucrative stakes in both the Alibaba Group and Yahoo Japan are successfully completed.

While not a certainty, Yahoo’s board hopes that will happen sometime before activist shareholder Daniel Loeb initiates a proxy battle against the company in the coming month.

At the end of its last quarter, Yahoo reported that it had 13,700 staffers, down from 14,100 in the previous year.