Facebook Launches Brand Advertising Campaign Aimed At Users In 13 Countries

Facebook announced that it will be kicking off an advertising campaign to promote its brand, specifically targeting 13 countries including Brazil, France, Germany, India, Indonesia, Italy, Japan, Mexico, Philippines, Russia, Spain, U.K., and the U.S. The campaign will appear in 12 different languages and will be housed on Facebook itself initially. You can watch it here : https://www.facebook.com/photo.php?v=3802752155040

The social network said in a press release attached to the announcement that it wants to express “who we are and why we exist.” The campaign is the work of agency Wieden and Kennedy, Facebook’s existing agency of record, and the first video embedded below focuses primarily on chairs. Yes, the things you sit on.

The timing of this campaign’s launch, coming alongside the 1 billion user milestone, along with the countries it’s targeting initially, could indicate that Facebook wants to expand its brand presence in markets where it already has considerable penetration. The idea might be that additional outreach and marketing efforts can help it get past a potential growth plateau and reach even wider market saturation, possibly in less tech-savvy demographics. But the strategy seems initially aimed at existing users, so it could also be the case that this is an attempt to ramp up engagement and make Facebook users feel more connected and invested to the brand, and less likely to wander. Whatever the case, it’s a well-shot, well-edited video, and it’ll be interesting to see what else comes out of the promotional effort.

The Future of Facebook Is in India

By 2015, India will have more Facebook (FB) users than any other country on Earth—tilting the social networking action away from the West and toward one of the fastest-growing emerging markets on the planet.

As of right now, India has close to 46,307,580 Facebook users, according to Socialbakers, a social media analytics firm in London. This makes India the third-biggest Facebook market, behind the U.S., now at 156,830,580 users, and Brazil, with 48,041,640.

The number of Indian Facebook users is growing 22 percent every six months, meaning that India will edge out the U.S. toward the end of 2014, when both countries are expected to have 170 million to 175 million members.

Also, Facebook has aggressively targeted younger people. Says Cara Pring, a social media blogger in Sydney: “While it’s common to see a slight overrepresentation of younger age groups (i.e., 18 to 34) on social media channels, in India this group represents a huge 76 percent of all Facebook users. It’s clear that this age group is driving the social media revolution within the country.”

In 2010, Facebook opened an office in Hyderabad, India’s high-tech hub. Naidu says this has helped the company market to advertisers and forge agreements with cell-phone service providers—important in a country where most Facebook users log on via hand-held devices.

 

What Facebook Users Like: 6 Secrets

The social network officially crunched the data. Here’s what Facebook users like — and how to make it work for your brand.

You use Facebook as a way to connect to customers, but on average, only 7.5 percent of Facebook users subscribed to business fan pages see posts from those pages daily. To break out of the pack, you need to drive up the engagement and get people to respond.

And Facebook has some information to help you do that. The company has been wooing journalists (probably an attempt to push Twitter out of the limelight). Part of those efforts have included studies to find out what makes posts work on Facebook. But journalists are not in some special world.

If certain strategies work for their content, chances are they will work for yours. Here are some types of posts that can boost your results:

  • Commentary and analysis on breaking news — Readers like this. Three times as many Facebook users like opinion posts as the average post. These types of posts also get twice as many shares as average.
  • Controversy — No surprise here, given how conflict effectively drives so much of public attention. Drawing attention to “controversial stories on debatable subject matter” can double both likes and shares.
  • Reader shout-outs — Directly addressing readers can quadruple feedback. Asking for recommendations triples comment.
  • Strong photos — A strong photo can double likes, shares, and comments.
  • Humor — People on Facebook like funny. (Think of your own experiences looking at posts.) Get a laugh and your post gets 50 percent more likes than the average post and five times as many shares.
  • Calls to action — Spend any time in direct marketing and you learn how important a call to action is. So there should be little surprise that adding a question can increase feedback by 64 percent while a call to read or take a closer look increases engagement by 37 percent.

All of them work for me.. What about you ?