Facebook Launches Brand Advertising Campaign Aimed At Users In 13 Countries

Facebook announced that it will be kicking off an advertising campaign to promote its brand, specifically targeting 13 countries including Brazil, France, Germany, India, Indonesia, Italy, Japan, Mexico, Philippines, Russia, Spain, U.K., and the U.S. The campaign will appear in 12 different languages and will be housed on Facebook itself initially. You can watch it here : https://www.facebook.com/photo.php?v=3802752155040

The social network said in a press release attached to the announcement that it wants to express “who we are and why we exist.” The campaign is the work of agency Wieden and Kennedy, Facebook’s existing agency of record, and the first video embedded below focuses primarily on chairs. Yes, the things you sit on.

The timing of this campaign’s launch, coming alongside the 1 billion user milestone, along with the countries it’s targeting initially, could indicate that Facebook wants to expand its brand presence in markets where it already has considerable penetration. The idea might be that additional outreach and marketing efforts can help it get past a potential growth plateau and reach even wider market saturation, possibly in less tech-savvy demographics. But the strategy seems initially aimed at existing users, so it could also be the case that this is an attempt to ramp up engagement and make Facebook users feel more connected and invested to the brand, and less likely to wander. Whatever the case, it’s a well-shot, well-edited video, and it’ll be interesting to see what else comes out of the promotional effort.

Traffic for Google+ Goes Positive Along with User Count

I know many people keep an eye on Google Plus ‘s growth. Since it is a giant  technology company, our expectations  for its growth can change due to Google ‘s other products success. Chitika Insights has covered the heavily publicized launch of Google+ amidst a variety of reported statistics, some which stated that Google+ hosted a user base comprised of over 40 Million people, others which described the fledgling social network as nothing more than a ghost town. Initially, traffic on Google+ saw a rapid rate of growth, but was accompanied by a period of significant decline. Since then, Chitika Insights has been regularly keeping tabs on the condition of Google+, in order to determine the relative success of the social network.

Between the months of September to November, Google+ saw a 118% increase in overall online activity. From September to October Google+ posted the biggest growth figures (55%), followed by a growth in online activity of 41% between October and November, as seen in the graph below.

The graph above shows activity index for Google+ between September 2011 and November 2011. The highest level of activity observed receives a value of 100, and the other data points are simply a function thereof. The arrows represent the percentage increase in activity witnessed between month to month data sets, all of which were sampled in the second week of each respective month. Chitika used a referrer distribution methodology to conduct this report. For more on the methodology see:

http://insights.chitika.com/2011/our-referrer-distribution-methodology-a-chitika-special-report/

This level of growth may be supported by several key factors:

  • Google has been successfully integrating Google+ across its wide range of services (Android, Google Apps, Search)
  • Google has been heavily advertising Google+ across different channels including television spots and online placements, hoping to connect with a main-stream audience
  • Google has remained dedicated to increasing the functionality and accessibility of Google+ to the public and has plans for rapid releases of new features over the course of 2012

New reports suggest there are an estimated 62 million users on the social network, and our traffic index indicates a clear rise in activity as well. However, because Google holds raw data proprietary, they will be the only source to tell us if the activity is based on active users or new user sign ups