Market Research Mobile World Asia 2013, January 29-31 Kuala Lumpur

Market Research Mobile World Asia January 29-31, 2013 Kuala Lumpur
The Most Anticipated Mobile Research Event is coming to Asia!

Dear Subscribers,

I am delighted to be selected as one of the Official Bloggers for the upcoming MRMW Asia conference in Kuala Lumpur! Join us in Kuala Lumpur and explore how businesses are leveraging the power of mobile to gain a deeper understanding of our consumers!

I will be giving you up to the minute updates about the conference from here and in my Twitter account: @Technostrategy. You can also sign-up on MRMW’s Mailing List to keep you on-the-loop! http://www.mrmw.net

I am looking forward to meeting you all in Kuala Lumpur! See you there!

COME AND JOIN US!

This conference is offered at affordable rates that won’t break your budget and will help you to be fully prepared for the changes in the insights and market research industry. JOIN US! Book your place by Nov 5th now AND SAVE 15% Use promo code: AA15

Click here to register: http://www.mrmw.net/MRMW-Asia-Pacific-2013/rates.html

Hear Kraft, Coca-Cola, Philips, Ericsson, Huawei, Mastercard, SingTel and other leading brands talk about the challenges and opportunities of mobile research.

Hear leading-edge innovators from Kantar, Nielsen, Ipsos, GfK, comScore, TNS, Confirmit, Civicom, Toluna, Cluetec and many other trailblazing firms discuss ground-breaking mobile research methods and technologies.

International speakers and experts include:

WHO SHOULD ATTEND

With input from senior executives from both sides of the table, the MRMW Asia 2013 conference is specifically designed for CEOs, VPs, Directors, and Managers of Consumer Insights / Market Research, Market Intelligence, Marketing and Branding, and Innovation & New Product Development.

LEARNING & NETWORKING

MRMW Asia will provide excellent opportunities for participants to engage in collaborative discussions on best practices, innovation methods, and new technology utilization. Opportunities to network with peers will include scheduled breaks during the conference sessions and a series of fun and casual networking events that will take place on January 29th and 30th.


Energising insight through mobile

Smartphone and tablet adoption and usage continues to soar in Asia. According to the recent Mobile Planet study (2012), smartphones are becoming increasingly indispensable to Asian consumers. 54% of smartphone owners from China would rather give up their TV than a smartphone. In Japan 100% of smartphone owners use their mobile device to research products or services. These mobile trends provide businesses with an exceptional opportunity to rethink how to reach the new mobile consumers, interact with them and generate insights for marketing, branding and new product development.

5 Essential Digital Marketing Focuses for 2012

Linkbait

Generating links of any significant value has become increasingly difficult over the last few years, with so much focus on backlinks remaining a solid ranking factor in search engine algorithms still, it results in billions of mass produced spam links every day and more and more online communities, blogs and forums are tightening up the prevention of spam by introducing plugins, stripping tags and really limiting the opportunities that contributors can obtain a link back from the site – the reality is, unless you’re a large brand with an equally large customer base already for email marketing and an equally large social media following to continually push your products/services to, the likelihood of naturally acquiring backlinks for a small to medium sized business is going to prove difficult.

More and more emphasis will be placed on coming up with innovative and creative ways to generate links naturally further still in 2012, and whilst links remain to be a strong ranking factor in search, with many businesses in the same sector competing for the top positions, and Google making further progress in improving their algorithm and combat against spam – those that will really stand out from the rest will be those that have the ability to create genuine, unique, quality and naturally linkworthy content.
Social Weight & Signals

With social signals now affecting ranking in search engines towards the end of 2011, it can only be expected to see these play more of a role in ranking sites throughout 2012. Already, there are companies selling hundreds of ‘Likes’, ‘ReTweets’ and ‘+1s’ however in a bid to manipulate search engines into thinking that these pages are authoritative and trustworthy so it will be interesting to see how the likes of Google tackles this later in the year.

If you have a business presence online and you haven’t got to grips with social media yet, now is the time to do so if you want your customers to find you online. We may even begin to see the power of links decline whilst the power of social rises when ranking web pages fairly online during 2012.
Rich Snippet Markup

The implementation of rich snippet markup on websites using scheme.org microdata has grown significantly during 2011. What this does, is display more relevant information in search engine results against listings for certain types of content, such as events, reviews and authorship. Whilst the implementation of rich snippet markup does not currently bear any direct affect on the ranking of pages, it is likely only a matter of time before this is factored in to Google’s algorithm.

Using rich snippet markup on your website tells search engines much more about your content, this allows them to make a better judgement on whether your content is more suitable for any given search query. The more information you provide and the more relevant your content appears to be to a search engine, the chances are, that in time, your content will be favoured over competitors – via any means possible.
Google+

Whilst Google still hold the vast majority of search engine market share, it is essential for any website to predominantly focus on ranking well on their search engine(s) and doing anything possible to influence the chances. Welcome Google Plus.

Whilst not frequently used by the mainstream outside of the tech/digital sphere, Google are frequently stepping up their efforts to combine their search platform with their social platform. This includes the public ‘voting’ of web pages on the web via the use of a +1 button – you would be a fool not to utilise Google+ and ensure that you are doing everything you can to encourage the social interaction and sharing of your content via Google+ as it is the perfect leverage for Google to use their own social platform as a direct social signal (one of many) for ranking web pages plus allows them to incentivise the entire web to use Google+ in a bid for Google to compete with Facebook on the social front.
More Creative and Inspiring Ideas

As with anything on the web, it’s only a matter of time before an idea is exploited, over-killed and eventually abused until the method is devalued / frowned upon by many. 2011 was the year of guest blogging and infographics, both methods of link building / link baiting have undergone considerable attention from the masses – both of which appear to be reducing in quality from month to month.

2012 will no doubt see a new idea, a new way of creating buzz around a topic. It might be a new social media website, it may be a tool/app, it may be the next evolved step from guest blogging and infographics to build links… But whatever it is, it will happen, it will arrive and it will become the next ‘big’ thing… At least for a short period of time on the web.

Some Key Social Media Trends To Look For In 2012

In 2011, social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares.

Here were a few key trends  for  2012:

1. Social TV Integration

Many shows have already begun to integrate social TV, either through polling or integrating social elements within the show. See my example of how both the UFC and WWE are integrating social media into their programming. Social media played a pivotal role in the last presidential election, and it will likely be more integrated into political broadcasts.

2. TV Is Going Online in a Big Way

2012 will be the first time that the Super Bowl will be streamed live to the world. Since the Super Bowl is generally viewed as the mother of all advertising spectacles, it will add a new dynamic into the digital component to advertising and social media integration.

3. Facebook Credits Take Center stage

Facebook in 2012 has the potential to project its power and truly take Facebook credits into a viable currency. There are lots of estimatations for Facebook, I watched a documentary last night about Facebook. There are many opinions where Facebook leads and reshapes the new digital ads but it is also discussible what if people starts to dislike it ?

4. Big Business Has Woken Up

The way corporate entities approach social media is shifting. Many companies realize that setting up Twitter, YouTube and Facebook accounts is not going to cut it as their social media strategy. Brands will need to seriously shift their perspective by treating social channels more like communication channels and less like an advertising channels in order to make a difference. From my perspective this transition has already occurred, judging by the extent to which brands’ Twitter accounts are now used as channels for CRM and customer support, managing pissed off or happy customers in near realtime.

5. ROI Is Still Huge

ROI will remain a key metric to any social media strategy. The concept of engagement is now becoming more and more an excepted metric. CEO adoption of social media is improving, and more CEOs are recognizing the benefits of humanizing their brand by taking to Twitter.

Customer service, research and image branding could all be considered social media intangibles, yet all three are obviously important in business. Social channels impact every single aspect of business from human relations to finance, sales, operations and legal. It’s important for everyone to understand how social media affects their role and responsibilities. Opposite of television, social media is a dialogue vs. a monologue and if a brand is able to collect opinions real-time in high volume via social channels like Facebook polls, they can save a great deal of money on formal research studies.

There have been a lot of discussions about social media fatigue and whether brands refuse to play for that reason. With over a billion people on social media it’s irresponsible for any brand not to have some sort of presence. 2012 will be the year for brands to go beyond cookie cutter campaigns and really determine how it not only adds value to their company, but how it adds value for their customers. 2012 will be crucial for companies and social media. For those who don’t see a direct correlation between social media and sales consider:

“Social media is an ideal tool for moving people up the fan ladder, from being a casual fan of a brand to a loyalist, because the communication channels allow people to build stronger emotional connections with brands.”

So in 2012, the question is, how will your brand use effective strategy to move people up the fan ladder from interested to foaming at the mouth brand zealots?