Lenova A1000
During Mobile World Congress in Barcelona, Chinese computer manufacturer Lenovo announced three new tablets in its IdeaPad range.
The newcomers will be “competitively priced”, and aimed at different segments of the market: the seven-inch A1000 and A3000 will appeal to users on a budget, while the premium 10-inch S6000 was designed to offer maximum performance in a thin and light package.
All three devices will go on sale in the second quarter of 2013.
A decade ago, electronics and cell phones in the classroom were considered little more than a distraction. Today, new devices such as tablet computers and smartphones are changing this perception. Educators are finding innovative ways to supplement their lectures with the newest technology, and students are beginning to see their devices as essential components of their college experience.
Naturally, major device manufacturers are now battling for dominance in the field. Below, we explore how Apple is winning the battle for education technology and what gives them the edge over the sizable competition in the market.
Market Research Mobile World Asia January 29-31, 2013 Kuala Lumpur
The Most Anticipated Mobile Research Event is coming to Asia!
Dear Subscribers,
I am delighted to be selected as one of the Official Bloggers for the upcoming MRMW Asia conference in Kuala Lumpur! Join us in Kuala Lumpur and explore how businesses are leveraging the power of mobile to gain a deeper understanding of our consumers!
I will be giving you up to the minute updates about the conference from here and in my Twitter account: @Technostrategy. You can also sign-up on MRMW’s Mailing List to keep you on-the-loop! http://www.mrmw.net
I am looking forward to meeting you all in Kuala Lumpur! See you there!
COME AND JOIN US!
This conference is offered at affordable rates that won’t break your budget and will help you to be fully prepared for the changes in the insights and market research industry. JOIN US! Book your place by Nov 5th now AND SAVE 15% Use promo code: AA15
Click here to register: http://www.mrmw.net/MRMW-Asia-Pacific-2013/rates.html
Hear Kraft, Coca-Cola, Philips, Ericsson, Huawei, Mastercard, SingTel and other leading brands talk about the challenges and opportunities of mobile research.
Hear leading-edge innovators from Kantar, Nielsen, Ipsos, GfK, comScore, TNS, Confirmit, Civicom, Toluna, Cluetec and many other trailblazing firms discuss ground-breaking mobile research methods and technologies.
International speakers and experts include:
WHO SHOULD ATTEND
With input from senior executives from both sides of the table, the MRMW Asia 2013 conference is specifically designed for CEOs, VPs, Directors, and Managers of Consumer Insights / Market Research, Market Intelligence, Marketing and Branding, and Innovation & New Product Development.
LEARNING & NETWORKING
MRMW Asia will provide excellent opportunities for participants to engage in collaborative discussions on best practices, innovation methods, and new technology utilization. Opportunities to network with peers will include scheduled breaks during the conference sessions and a series of fun and casual networking events that will take place on January 29th and 30th.
Energising insight through mobile
Smartphone and tablet adoption and usage continues to soar in Asia. According to the recent Mobile Planet study (2012), smartphones are becoming increasingly indispensable to Asian consumers. 54% of smartphone owners from China would rather give up their TV than a smartphone. In Japan 100% of smartphone owners use their mobile device to research products or services. These mobile trends provide businesses with an exceptional opportunity to rethink how to reach the new mobile consumers, interact with them and generate insights for marketing, branding and new product development.
Just 22% of the top 50 retailers in the country have an iPad app. Yet the iPad is the fastest-growing consumer computing device on the planet. Why haven’t brands embraced it as quickly as they have the iPhone?
Clearly, brands have been slow to launch apps for this device – and other tablets – for a combination of reasons. Many marketers have already sunk millions into creating iPhone apps and assume these apps will works just fine on the iPad. Sometimes, this strategy works. After all, some apps offer an almost identical experience on the iPhone as the iPad. But to really get maximum marketing impact, brands do need to create iPad-specific apps that take advantage of the tablet’s larger screen and tap into the unique frame of mind of an iPad user.
There are some hurdles to overcome, like where to start, and whether a brand should go with a native app, a web-based app, or a hybrid app? The short answer is that a lot of this depends on the company. But there are some basic best practices to keep in mind when coming up with how to market your business on the iPad. Here are five tips.
1. Content is King, Context is Queen
People are only interested in the things they are interested in. This means marketers should use the iPad to reach target audiences based on their specific interests. The first step is to not create a one-size-fits-all app and then flood app users with tons of irrelevant content. Instead, plan for user segmentation so the content you deliver to individual users appeals to their interests, needs, and wants. It’s the same segmentation methodology brands are using for email marketing, just applied into the iTunes distribution model. Aside from letting users choose what type of content they want to view, always give them ways to revise their selections.
2. Invest in the Right User Experience
You can create fantastic content, but if users have a bad app experience, they won’t continue to launch the app. That’s why it’s critical to invest in UX testing as you develop iPad apps. Take a look at how Flipboard created a great user experience for content aggregation, or how an iPad app like Collarbone displays content and photography.
3. Focus on the Long Term
An iPad app is like a baby: It needs constant care and feeding. You can’t launch it and forget it. Invest in maintenance, content updates, testing, and optimization. The best way to ensure your iPad publishing app gains and maintain users is to create an editorial team much like magazines do. Hire writers, photographers, videographers, editors, and other creative types to constantly focus on it. They can be freelancers or contractors, or in-house, but everyone must meet regular deadlines. And there will always be iOS updates, so ensure you continue to optimize your app in that way as well.
4. Open the Door to Adjacency
Consumers may love your brand, but they also love other brands. Think about other, non-competitive companies also in your category. These partners can help enlarge the audience for your app if you keep them close. iPad publishing apps are a great potential advertising platform for partner brands. For example, if you develop a monthly iPad magazine full of branded content, let adjacent brands advertise within your iPad magazine to generate increased partnerships and/or ad revenue.
5. Get Your App Found
Consumers don’t just stumble upon apps. You know you’ll have to promote your iPad app. The question is how best to do it among your target audience. One of the best ways to promote apps is through links in paid advertising. For example, tag or promote the brand’s iPad app in print, TV, and display ads. But brands can also gain an audience for their app by promoting it through in-store signage and kiosks, search engine marketing, and social media. The North Face experiences a spike in downloads for their Snow Report and Trailhead apps each time they are featured in a print ad.
The iPad may be a once-in-a-lifetime opportunity for marketers. Brands that can win hearts and minds on the tablet will be ready for the major shift away from the laptop and PC that’s sure to happen in the next decade.
You would think that being a parent was a full-time occupation in itself with little time for leisurely pursuits. But this infographic today proves that theory wrong, for it seems that moms (or mums if you are British) are the true technology power users. More tech-savvy than non-moms, they are Facebooking, tweeting and pinning everywhere they go, but they are also using the Internet for mommy things like searching for recipes, discounts and family advice! So, you can have both your career and baby! Go succesfull moms!
A new report from Forrester Research predicts that number will explode in the years ahead: its researchers say that there will be 375 million tablets sold by 2016, representing a compound annual growth rate of 46 percent, and that by 2016 there will be 760 million tablets in use overall.
That will still put tablets a ways behind PCs — there will be 2 billion PCs in use in 2016. But combined with new products like frames (essentially docks for tablets to amp up their functionality), Forrester says that tablets will gradually become the computing device of choice among consumers — especially among those in emerging markets, whose first home computing device will more likely be a tablet than a desktop or laptop PC.
Apple, which effectively created the tablet market with the launch of its iPad two years ago, and has been setting the bar for what to make ever since, has seen some reduction in its tablet market share over the last year or two as more competitors have launched products.
Facebook, Twitter, YouTube most popular social networks
Internet users in Mexico are flocking to social networks, making them a favorite means of expression and source of entertainment. Facebook, Twitter and YouTube are leading social media usage and are expected to thrive financially as brands tap into a highly engaged audience.
According to eMarketer estimates, social networking in Mexico will increase by 17.9% in 2012, making it the fifth-fastest-growing market worldwide. Much of this expansion will come from Facebook, which is expected to reach 25.6 million users in the country by the end of this year.
In terms of general video ad viewing across online formats in Mexico, 75% of respondents recalled seeing video ads on a PC or laptop in the last week and 23% recalled seeing video ads on non-PC devices, such as mobile phones and tablets, in the same time period. More importantly, of those who recalled encountering videos ads, about three-quarters of consumers on both desktop and mobile devices actually watched the video ads served to them. And, crucial to the social sphere, both PC (16%) and non-PC device (25%) viewers were willing to recommend or share the commercial with others.
More than 3 billion Google searches are performed each day, but slowing the response time for results by even four-tenths of a second reduces that number by 8 million. When you multiply those lost users across major websites like Google and Amazon, you’re looking at serious amounts of missing revenue.
This infographic also explores how the “Google Generation” relates to a world that doesn’t always provide instant gratification. For example, many Americans now refuse to wait in line longer than 15 minutes. As always, time is money — but the Internet may have sent that equation into overdrive.
The chief executive of Apple, Timothy D. Cook, has a prediction: the day will come when tablet devices like the Apple iPad outsell traditional personal computers. Do you find yourself replacing your personal computer for everyday tasks? What do you use instead? Facebook also working on ‘ secret mobile project ‘, what do you think , doesnt it soung great Facebook mobiles or tablets ?
His forecast has backing from a growing number of analysts and veteran technology industry executives, who contend that the torrid growth rates of the iPad, combined with tablet competition from the likes of Amazon.com and Microsoft, make a changing of the guard a question of when, not if.
Tablet sales are likely to get another jolt this week when Apple introduces its newest version of the iPad, which is expected to have a higher-resolution screen. With past iterations of the iPad and iPhone, Apple has made an art of refining the devices with better screens, faster processors and speedier network connections, as well as other bells and whistles — steadily broadening their audiences.