China at your fingerprints!

China, being the most populated country in the world, has become a hotbed for mobile device and smartphone usage. Consumer, business, and advertiser behaviours are quickly becoming assimilated and adaptive to the mobile gadget phenomenon. Mobile is now the new “cigarette”. Here there is a video created by GroupM Interaction showing facts about Chinese smartphone usage in 2011. [3:40 mins]

Some key facts:
– Android accounted 68% of China smartphones
– 360 million Chinese used the internet on their mobile devices
– 67% of Chinese take photos before eating and post them on social network
– Smartphone users in China check their gadgets every six minutes
– 38% of smartphone users spend more than 5 hours a day on their phone
– 92% of the youth use their mobile phones in the toilet!
– More than 1000 people daily start romantic relationships using their smartphones

35 Statistics That Fuel the Battle Between Pinterest and Google+

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which — if either — are worth a marketer’s time? And how do you decide? I personally would like to vote for Pinterest which you can visualise your content more efficiently than others. See the below 35 Statistics That Fuel the Battle Between Pinterest and Google+.

1) As of April 2012, Google reports that Google+ now has 170 million active users. (Google)

2) Google+ attracted 20 million users within the first 3 weeks of its launch. (comScore)

3) As of January 2012, American users spent an average of 3.3 minutes on Google+. (eMarketer) Tweet This Stat

4) As of January 2012, Google+ accounted for .22% of referral traffic, falling from .24%. (Shareaholic) Tweet This Stat

5) Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. (HubSpot) Tweet This Stat

6) Two of the biggest user groups on Google+ are college students and software developers. (Remcolandia) Tweet This Stat

7) 63% of Google+ users are male. (Remcolandia) Tweet This Stat

8) Over 40% of marketers report that Google+ is “useful to critical” for their business. (HubSpot 2012 State of Inbound Marketing Report) Tweet This Stat

9) Google+ is expected to attract 400 million users by the end of 2012. (Remcolandia) Tweet This Stat
Pinterest Statistics

10) Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian) Tweet This Stat

11) As of February 2012, Pinterest had accumulated 10.4 million users. (AppData) Tweet This Stat

12) Over 80% of pins are repins. (RJMetrics) Tweet This Stat

13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics) Tweet This Stat

14) Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable) Tweet This Stat

15) As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer) Tweet This Stat

16) Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData) Tweet This Stat

17) 80% of Pinterest’s users are female. (comScore) Tweet This Stat

18) Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (Compete) Tweet This Stat

19) The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3 times less active during their first month than the users that came before them. (RJMetrics) Tweet This Stat

20) 30% of Pinterest users are women 25-34 years old. (Ignite) Tweet This Stat

21) Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. (comScore) Tweet This Stat

22) The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections. (Ragan.com) Tweet This Stat

23) Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (RJMetrics) Tweet This Stat

24) As of January 2012, Pinterest accounted for 3.6% of referral traffic. (Shareaholic) Tweet This Stat

25) Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. (Monetate) Tweet This Stat

26) In January 2012, Pinterest reached 11,716,000 total unique visitors. (comScore) Tweet This Stat

27) With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily) Tweet This Stat

28) A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study) Tweet This Stat

29) Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types. (Pinerly Study)

30) Pins related to trending topics see an average of 94% increase in click-throughs. (Pinerly Study)

31) The best time to pin during the day is between 2 and 4 PM EST. (Pinerly Study) Tweet This Stat

32) The best time to pin in the evening is between 8 PM and 1 AM EST. (Pinerly Study) Tweet This Stat

33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair) Tweet This Stat

34) Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair) Tweet This Stat

35) In the month of March 2012, HubSpot’s visitor-to-lead conversion rate for Pinterest was 15%, compared to just 9% from Google+. (HubSpot) Tweet This Stat

Facebook Wants to Buy Opera (Rumor)

Are you ready for a Facebook browser? As we are curious for Facebook Mobile nowadays, a web browser from Facebook might be fun too. It can really happen soon, if Mark Zuckerberg decides it one night, he can buy it before asking CFO or Facebook Board.

That’s exactly what could be on the way soon, according to one report from Mashable today. A  “trusted source” that Facebook wants to buy Opera Software — manufacturers of the Opera web browser, which claims more than 200 million users worldwide.

The Facebook browser would include default menu bar plugins, further permeating Facebook into users’ general web experience, according to the report.

A custom browser would be a significant step toward Facebook becoming your web, as opposed to just an Internet site you visit and service you use. Opera’s mobile browser has received strong reviews online, meaning a functional Facebook browser using it could be even more powerful. Facebook has struggled to penetrate mobile use as deeply as many think it should be able to — and will need to in order to sustain long-term growth.

A Facebook browser would also bolster the newly public company’s competition with Google. Google Chrome recently became the web’s most-used browser, but Facebook’s gigantic user base of more than 900 million people would present a potential serious threat down the line. It would be interesting to see Facebook try to battle Google for browser dominance as Google+ struggles to play catchup in social networking.

The Future of Social Media and Business

We’ve entered into a new era in how we interact with our customers. It’s no longer enough that a strong marketing initiative will turn consumers into customers. If brands want to stay relevant in the digital era, they have no choice but to adapt. Social media is more than media – it’s a cultural shift. While conventional wisdom holds that people don’t want businesses to encroach on their personal lives, that’s far from the truth. Many customers today are utilizing multiple outlets, not just Facebook and Twitter, to ask questions, give feedback and share and connect with others, and are personalizing their experiences whenever possible. 40% of consumers have become a fan of a product or service on social networks, 26% of consumers have followed a brand on Twitter, and 73% of consumers have posted a product or service review on websites like Amazon or Yelp. That’s why today 80% of small businesses are using social media to handle their marketing and sales.

But just being on social media isn’t enough. For businesses to digitally connect with today’s customer, they must not only stand for something but also do something. To have an impact, businesses have to find other ways to connect with customers to turn them from passive reactors to advocates. One of the significant drivers in social media for businesses is engagement – using digital media to connect with people, hear what they want, what they think, how a product or service worked or how it didn’t. Think about what resonates with your audience and whether or not you’re posting “clickworthy” and compelling content that will raise awareness and get attention. The other significant driver in social media is customer service. Many consumers following brands are also customers, which is why smart businesses are using helpdesk software to solve customer’s problems and answer questions instantly. Also, some businesses like Starbucks and American Airlines offer exclusive deals and tips to their digital audiences so they can drive awareness and sales.

The future of social media will offer many exciting, new opportunities for businesses to connect with their customers. That’s why today’s businesses must rethink their future strategies and shift most of their marketing efforts towards engaging with customers. No business is going to strike out by opening the lines of communication with its customers and marketing to them in a personal, caring way that makes them feel valued. Positive brand experiences creates customers, and experience not only matters to customers – it drives results to the bottom line.