Market Research Mobile World Asia 2013, January 29-31 Kuala Lumpur

Market Research Mobile World Asia January 29-31, 2013 Kuala Lumpur
The Most Anticipated Mobile Research Event is coming to Asia!

Dear Subscribers,

I am delighted to be selected as one of the Official Bloggers for the upcoming MRMW Asia conference in Kuala Lumpur! Join us in Kuala Lumpur and explore how businesses are leveraging the power of mobile to gain a deeper understanding of our consumers!

I will be giving you up to the minute updates about the conference from here and in my Twitter account: @Technostrategy. You can also sign-up on MRMW’s Mailing List to keep you on-the-loop! http://www.mrmw.net

I am looking forward to meeting you all in Kuala Lumpur! See you there!

COME AND JOIN US!

This conference is offered at affordable rates that won’t break your budget and will help you to be fully prepared for the changes in the insights and market research industry. JOIN US! Book your place by Nov 5th now AND SAVE 15% Use promo code: AA15

Click here to register: http://www.mrmw.net/MRMW-Asia-Pacific-2013/rates.html

Hear Kraft, Coca-Cola, Philips, Ericsson, Huawei, Mastercard, SingTel and other leading brands talk about the challenges and opportunities of mobile research.

Hear leading-edge innovators from Kantar, Nielsen, Ipsos, GfK, comScore, TNS, Confirmit, Civicom, Toluna, Cluetec and many other trailblazing firms discuss ground-breaking mobile research methods and technologies.

International speakers and experts include:

WHO SHOULD ATTEND

With input from senior executives from both sides of the table, the MRMW Asia 2013 conference is specifically designed for CEOs, VPs, Directors, and Managers of Consumer Insights / Market Research, Market Intelligence, Marketing and Branding, and Innovation & New Product Development.

LEARNING & NETWORKING

MRMW Asia will provide excellent opportunities for participants to engage in collaborative discussions on best practices, innovation methods, and new technology utilization. Opportunities to network with peers will include scheduled breaks during the conference sessions and a series of fun and casual networking events that will take place on January 29th and 30th.


Energising insight through mobile

Smartphone and tablet adoption and usage continues to soar in Asia. According to the recent Mobile Planet study (2012), smartphones are becoming increasingly indispensable to Asian consumers. 54% of smartphone owners from China would rather give up their TV than a smartphone. In Japan 100% of smartphone owners use their mobile device to research products or services. These mobile trends provide businesses with an exceptional opportunity to rethink how to reach the new mobile consumers, interact with them and generate insights for marketing, branding and new product development.

Our Mobile Planet

Our Mobile Planet, This study is a global effort conducted in partnership by Google, Ipsos and the MMA (Mobile Marketing Association) to get insights about the mobile user and its mobile usage. To better understand the mobile usage, the OurMobilePlanet site provides deep dives into the search, video, social and email behaviour, as well as mobile research and purchase intentions. Most of the data is set into context to the classical desktop internet to evaluate difference and similarities between these channels.

In this below chart, you see Turkey, Social Network Usage, Smartphones.

 

About the Survey – Methodology Timing

Surveys were administered during March and July 2011. Population

Target population were the private smartphone user, who accessed the mobile internet on their device in each country surveyed.

Frame population (sample base) was from Ipsos online access panels and partner panels in each country surveyed. Sampling

Samples in each country surveyed were aimed to be representative of the target population

Sample sizes are n=6,000 in the US, n=2,000 in Germany, UK, France and Japan, n=500 in Indonesia and Malaysia and n=1,000 in each other country surveyed

Quotas were applied in the sampling process with regard to age, gender, mobile internet usage and mobile brand, as to ensure representivity Survey Administration

The survey data was collected in all countries via an online questionnaire (CAWI – Computer Aided Web Interview)

Questionnaires were administered in local language for all countries surveyed

Survey length was 20 minutes

Continue reading : http://www.ourmobileplanet.com/omp/