Tag Archives: smartphone

MWC 2013: Mobile Internet Can Be Another Industrial Revolution – Nokia CEO

Posted on by in Strategy | 1,001 Comments

nokia-mwc-1

 

Nokia has just realised that Mobile Internet can be another industrial revolution.

Nokia CEO Stephen Elop has claimed that increased adoption of the mobile Internet in the developing world has the power to affect more people than the Industrial Revolution did in Europe during the 18th century.

Speaking at Mobile World Congress in Barcelona, Elop set out Nokia’s desire to get the next billion people to the Internet, and said the company is “proud of what we’re doing” in taking its smartphone innovations and incorporating them into cheaper products.

New Lenova Tablets Arrived in GSMA, Barcelona

Posted on by in Technology | 1,372 Comments

 

Lenovo-A1000

Lenova A1000

During Mobile World Congress in Barcelona, Chinese computer manufacturer Lenovo announced three new tablets in its IdeaPad range.

The newcomers will be “competitively priced”, and aimed at different segments of the market: the seven-inch A1000 and A3000 will appeal to users on a budget, while the premium 10-inch S6000 was designed to offer maximum performance in a thin and light package.

Lenovo-S6000

All three devices will go on sale in the second quarter of 2013.

Should Apple Worry About Google Glass?

Posted on by in Strategy | 26 Comments

 

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No doubt, it is a revolution! Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely?

Probably not completely, and not all at once (since the device won’t be commercially available until next year). But experts predict that the new product could be a game-changer along the lines of the iPhone—one that could send shockwaves across the entertainment, advertising, commerce, media and gaming worlds. Continue reading:

The Teacher’s Apple

Posted on by in Marketing | 380 Comments

A decade ago, electronics and cell phones in the classroom were considered little more than a distraction. Today, new devices such as tablet computers and smartphones are changing this perception. Educators are finding innovative ways to supplement their lectures with the newest technology, and students are beginning to see their devices as essential components of their college experience.

Naturally, major device manufacturers are now battling for dominance in the field. Below, we explore how Apple is winning the battle for education technology and what gives them the edge over the sizable competition in the market.

China at your fingerprints!

Posted on by in Marketing | 565 Comments

China, being the most populated country in the world, has become a hotbed for mobile device and smartphone usage. Consumer, business, and advertiser behaviours are quickly becoming assimilated and adaptive to the mobile gadget phenomenon. Mobile is now the new “cigarette”. Here there is a video created by GroupM Interaction showing facts about Chinese smartphone usage in 2011. [3:40 mins]

Some key facts:
– Android accounted 68% of China smartphones
– 360 million Chinese used the internet on their mobile devices
– 67% of Chinese take photos before eating and post them on social network
– Smartphone users in China check their gadgets every six minutes
– 38% of smartphone users spend more than 5 hours a day on their phone
– 92% of the youth use their mobile phones in the toilet!
– More than 1000 people daily start romantic relationships using their smartphones

Facebook Mobile Hits 543 Million Users [Infographic]

Posted on by in Social Media | 442 Comments

According to Socialbakers’s report, in May, the Facebook Mobile application for mobile devices had 488 million users. Four months later, Facebook demonstrates the power of mobile by hitting 543 million monthly active users out of their 955 million strong Facebook community, resulting in a 57% penetration!

North America continues to be the strongest Facebook Mobile continent with over 161 million monthly active users and South Africa, Nigeria and Japan still rule the ranking of the countries with the highest Facebook Mobile penetration.

Facebook for Android has grown the most in absolute numbers (22.5 million new users) and iPad increased its mobile Facebook base by 45%! Now that Timeline is available for iPad, it will be interesting to see how the numbers grow. Let’s check more Socialbakers’s exclusive infographics!

Market Research Mobile World Asia Pasific 29-31 January 2013, Kuala Lumpur

Posted on by in Technology | 1,417 Comments

I am honored to share this event since I am one of the official blogger of MRMW- Market Research Mobile World Asia Pasific 2013. If you follow MMA which is the premier global non-profit trade association representing all players in the mobile marketing value chain, you may hear about Market Research Mobile World too.

Mobile has a strategic position in our lives. To take a deeper look at mobile market in Asia, lets check how MRMW explains:

Smartphone adoption and usage continues to soar in Asia. According to the recent Mobile Planet study (2012), smartphones are becoming increasingly indispensable to Asian consumers. 54% of smartphone owners from China would rather give up their TV than a smartphone. In Japan 100% of smartphone owners use their mobile device to research products or services. These mobile trends provide businesses with an exceptional opportunity to rethink how to reach the new mobile consumers, interact with them and generate insights for marketing, branding and new product development.

The Market Research in the Mobile World will be an exciting and impactful event comprising of presentations from distinguished experts around the world and wide-ranging contributions on the current state-of-the-art and the future of mobile insight generation in Asia-Pacific markets.

Ready to Get Mobile ?

Posted on by in Marketing | 56 Comments

Eight million people in the UK access the Internet from their smartphone every day. There are 23 million smartphones in the UK – almost 50% of all mobile phones. Does your business have a mobile friendly site? If not – or if you’re not sure – you’ve come to the right place to get started. This is what Google has just announced some days ago. The service is free during 12 month. After than, monthly mobile fee is 9 usd/per month which will cost 108 usd per year. It is not expensive when we consider its total impact in terms on reaching mobile consumers. Would you like to test your site on : http://www.howtogomo.com/en-gb/d/

Social Networks Capture Users and Engagement in Mexico

Posted on by in Marketing | 40 Comments

Facebook, Twitter, YouTube most popular social networks

Internet users in Mexico are flocking to social networks, making them a favorite means of expression and source of entertainment. Facebook, Twitter and YouTube are leading social media usage and are expected to thrive financially as brands tap into a highly engaged audience.

According to eMarketer estimates, social networking in Mexico will increase by 17.9% in 2012, making it the fifth-fastest-growing market worldwide. Much of this expansion will come from Facebook, which is expected to reach 25.6 million users in the country by the end of this year.

In terms of general video ad viewing across online formats in Mexico, 75% of respondents recalled seeing video ads on a PC or laptop in the last week and 23% recalled seeing video ads on non-PC devices, such as mobile phones and tablets, in the same time period. More importantly, of those who recalled encountering videos ads, about three-quarters of consumers on both desktop and mobile devices actually watched the video ads served to them. And, crucial to the social sphere, both PC (16%) and non-PC device (25%) viewers were willing to recommend or share the commercial with others.