In US mobile market, more than half of BlackBerry users intend to switch to the iconic iPhone as Wall Street experts pull the plug on RIM’s recovery plans. While I was reading some researched which compared iPhone and Blackberry user habits, I came up a question in my mind. I wonder my blog reader choose which mobile device when they tweet ?
An example from my country ( Turkey) % 59 of twitter users prefer mobile devices to tweet. When it comes to device selection, Turkish users prefer BB with a percentage of % 45 , on the other hand only % 27 iphone users prefer to tweet via their devices. Ok, I agree to type with qwerty keyboard, but is it enough for RIM company to survive in smartphone competition. I am looking forward your comments. Which smartphone do you prefer to tweet ? BB or iPhone ?
Once upon a time RIM was the shining star of Canada. Hailing from the Great White North, BlackBerry phones were the country’s dominant smartphone. But times have changed and RIM has not changed with them. That’s a recipe for failure and it seems that based on data compiled by IDC and Bloomberg, Apple shipped more phones in Canada last year than RIM.
Waterloo, Ontario-based RIM shipped just 2.08 million BlackBerry smartphones last year in Canada, where Apple shipped 2.85 million units. This changing of the guard is a long time coming. As Bloomberg notes, in 2010 RIM bested Apple by half a million units and outsold Apple five to one in 2008.
RIM is seeing sales declines worldwide. BlackBerrys are still popular in the Middle East and Indian markets but Android, led mostly by Samsung phones, is quickly becoming the dominant player. Canada, where the company is based, was one of RIM’s last strongholds.
Canadian sales dropped 23 percent in the third quarter. Even though RIM introduced seven new handsets in 2011, Canadian consumers turned their backs on their hometown team. Now, in 2012, with a new CEO in place, the company is betting that its QNX-powered BlackBerry 10 handsets will stop the bleeding.
RIM’s glory days are behind it. Sheer arrogance led the company down its current path of misery. All is not necessarily lost, however. As long as RIM can produce BB 10 handsets on schedule, it might still be able to save the lucrative enterprise market from defecting to iOS or Android. But “on schedule” is not a phrase associated with RIM lately.
Smartphone Penetration Climbs Over 40 Percent during December Holiday Shopping Season
The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android strengthened its lead in the smartphone market to reach 47.3 percent market share.
OEM Market Share
For the three-month average period ending in December, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG with 20 percent share and Motorola with 13.3 percent share. Apple continued to gain ground in the OEM market with 12.4 percent share of total mobile subscribers (up 2.2 percentage points), while RIM rounded out the top five with 6.7 percent share.
Mobile Content Usage
In December, 74.3 percent of U.S. mobile subscribers used text messaging on their mobile device, up 3.2 percentage points. Downloaded applications were used by 47.6 percent of subscribers (up 5.1 percentage points), while browsers were used by 47.5 percent (up 4.6 percentage points). Accessing of social networking sites or blogs increased 3.8 percentage points to 35.3 percent of mobile subscribers. Game-playing was done by 31.4 percent of the mobile audience (up 2.6 percentage points), while 23.8 percent listened to music on their phones (up 2.9 percentage points).
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Remember when RIM said its strategy is to focus on marketing its decaying line of BlackBerry devices for most of 2012 while we sit and wait for those shiny new phones it keeps promising us?
Four noseless super heroes based on some junk BlackBerry owners tweeted about a month ago.Each hero stands for some vague “bold” concept, but we honestly don’t have the energy or patience to type it all out here. It’s like they’re not even trying anymore.
You can read the details here if you want : http://blogs.blackberry.com/2012/01/be-bold-infographic/
UPDATE: RIM updated its blog post saying this is not part of an ad or marketing campaign. It’s “just intended to be a bit of fun.”
Research In Motion is reportedly exploring the possibility of licensing its forth coming BlackBerry 10 platform to competitors such as HTC and Samsung, Jefferies & Co. analyst Peter Misek has said.
“We think some of this has already been started with RIM likely agreeing to license Blackberry 10 to Samsung, HTC, and possibly others,” Misek told InformationWeek.
“This would help create a critical mass for the ecosystem and maintain RIM’s monthly service revenue; however, it puts more pressure on the hardware business in the short term. Longer term, it possibly gets people hooked on the RIM ecosystem and may in fact allow them to sell more BB 10 handsets (if they are able to create compelling handsets).”
However, the company makes the bulk of its revenues from selling hardware, not licensing software, and the company would need its software to be provided in a vast array of competing handsets to recover the loss of income that migrating to a software firm would entail.
Using StatCounter’s figures for mobile operating systems we charted the main mobile operating systems during 2011. To summarize, Symbian finished stronger than it started, iOS dropped a little bit, Android gained a lot, and BlackBerry was all but decimated.
A few notes about how the mobile OS market developed over 2011:
- Symbian started and finished 2011 as the undisputed king of mobile OSs. Going from 30.25% in January to 33.59% in December, Symbian made a resurgence in the last two months of the year.
- Apple may take in the bulk of the profits in the mobile industry but in terms of share of mobile operating systems it had a pretty flat 2011. Starting out with 25.02% it falls in the first six months and made a slight recovery to 22.56% in December.
- The Google juggernaut that is Android made a considerable market share improvement from 14.61% to 21.74%. If this development keeps up it won’t be long until Android takes the number two spot from iOS, a position it held for a short time in August 2011.
- The real loser in 2011 is RIM’s BlackBerry OS, which fell from 15.03% to 7.86%. Actually BlackBerry started the year just ahead of Android but fell steadily behind over the twelve months.
- Samsung is obviously a major player in the Android space, but it showed up with both Samsung OS as well as bada, which finished 2011 with 5.62% and 0.5% respectively.