After having a busy week in NYC, I just found some time to wrote about the last trending events and sessions from Internet Week. My first impression sounds a bit disappointing. It was my first time to attend IWNY so I was expecting a bit more international event and participants. It was more local and the companies which exhibited were more based in USA. Keynote sessions were quite attaractive when I compare with panel sessions. Since the venue was not quite available for panel sessions during the exhibition, the participants had difficulty to hear and concentrate to the session.
I tried to join most of the sessions and some of them were quite tutorial such as ‘ How to measure content? How to go viral, video sharing and so on. For sure, none of them ( panel speakers) didnt give us any magic formula or tips which lead us to success on internet. What I wanted to share was more about the future of the Internet. I was quite impressed by John Battelle’s ( battellemedia.com) keynote with IWNY managing director. He directly said that, Facebook is not the future of Internet. He claimed that future of internet shouldnt be driven by platforms, must be driven by consumers. Consumers should have right to choose whatever they would like to see in their wall ( social ads, display ads..etc) On the other hand, he also claimed that, companies are no longer interested with Facebook ads. Most of the companies think that it doesnt bring ROI and they cant reach their targeted consumers on Facebook. The new generation do not prefer to see social ads on their wall. They would like to have everything for free. So, this sound a new risk for Facebook revenues.
Consequently, with the high drop of Facebook shares after second day on New York Stock Exchange, it is clear that Facebook will dominate and lead social networking sites with the number of 900 million users. The question is how Facebook marketing will help companies to grow more together? Lets see together..Stay tuned!