Internet Week @NYC, Facebook, Pete Cashmore and John Battelle

After having a busy week in NYC, I just found some time to wrote about  the last trending events and sessions from Internet Week. My first impression sounds a bit disappointing. It was my first time to attend IWNY so I was expecting a bit more international event and participants. It was more local and the companies which exhibited were more based in USA. Keynote sessions were quite attaractive when I compare with panel sessions. Since the venue was not quite available for panel sessions during the exhibition, the participants had difficulty to hear and concentrate to the session.

 

I tried to join most of the sessions and some of them were quite tutorial such as ‘ How to measure content? How to go viral, video sharing and so on. For sure, none of them ( panel speakers) didnt give us any magic formula or tips which lead us to success on internet. What I wanted to share was more about the future of the Internet. I was quite impressed by John Battelle’s ( battellemedia.com)  keynote with IWNY managing director. He directly said that, Facebook is not the future of Internet. He claimed that future of internet shouldnt be driven by platforms, must be driven by consumers. Consumers should have right to choose whatever they would  like to see in their wall ( social ads, display ads..etc) On the other hand, he also claimed that, companies are no longer interested with Facebook ads. Most of the companies think that it doesnt bring ROI and they cant reach their targeted consumers on Facebook. The new generation do not prefer to see social ads on their wall. They would like to have everything for free. So, this sound a new risk for Facebook revenues.

Consequently, with the high drop of Facebook shares after second day on New York Stock Exchange, it is clear that Facebook will dominate and lead social networking sites with the number of 900 million users. The question is how Facebook marketing will help companies to grow more together? Lets see together..Stay tuned!

 

Finally, Facebook is Declining!

Facebook’ s huge growth is against to business books. We havent been told this at college. No company can gain profit over profit. Now, they announced that their  first-quarter earnings and revenue declined from the fourth quarter, as a surge in spending on marketing and product research ahead of its initial public offering.

For the March ended quarter, Facebook posted total revenue of $1.06 billion up 45% from the same period last year but down 6% from the fourth quarter. The sequential decline in revenue came despite a steady increase in monthly active users to 901 million, from 845 million in December.

The social network, which makes the majority of its revenue from advertising, has attracted some potential investors for the rocketing growth of its advertising business, but encountered some seasonality in that business.

Facebook, in its regulatory filing, said average revenue per user, or ARPU, declined 12% from the fourth quarter. The company attributed the decline to “seasonal trends” and the fact that user growth was higher in markets where it generates less revenue per user.

The State of the Twitterverse 2012

 

A Brief History of Twitter

July 2006 – Twttr’s hatched (Yes that’s how it was originally spelled), by Jack Dorsey, Evan Williams, and Biz Stone

July 2007 – Raises $1 million, valued at $5 million

November 2008 – President-elect Barack Obama thanks his Twitter followers

2009 – 2 billion Tweets per day, Twitter raises $35 million

Dec 2010 – Raises $200 million, now valued at $3.7 billion

2011 – 100 million active users sending 33 billion Tweets per day

The Top 3 Countries for Twitter

1. United States – 107.7 million

2. Brasil – 33.3 million

3. Japan – 29.9 million

Top Factors You Didn’t Know About Twitter

1. Twitter’s projected ad revenue in 2012 is $259 million

2. Projected ad revenue by 2014 is $540 million

3. 11 Twitter accounts created every second

4. 1 million accounts opened every day

 

 

 

LinkedIn Hits 150 Million Members

LinkedIn on Thursday announced it has 150 million members in its network, a 20 million increase over November.

The figure was disclosed in a press release the company issued Thursday announcing its fourth quarter and full-year 2011 results.

The company posted revenues of $167.7 million, beating the analysts’ consensus of $160 million for Q4. Adjusted profit was $0.12 cents per share, which beat analysts’ projections of 7 cents a share. LinkedIn’s stock was up more than 5% in after-hours trading.

The Q4 revenue figure was a 105% jump over the same period in 2010. Revenues for full-year 2011 was $522.2 million, a 115% increase over 2010′s $243.1 million. Once again, Hiring Solutions was the company’s largest source of revenues, providing $84.9 million for the quarter. Marketing Solutions, meanwhile, brought in revenues of $49.5 million, while revenues from Premium Subscriptions totaled $33.3 million.