The winners and losers of social media in 2012 [infographic]

Social media is on rise, everyday we become more engaged to our Facebook profiles, tweets and blog posts, or Instagram and Pinterest, visual social networking. We loved this game, it became a big part of our life, how we are sharing things through them. They provided us necessary platforms. If we have 140 characters to say something, we have Twitter there. Or, if you take a pic, you can share it on Instagram, pin it to your board and post it on your Facebook page.

Lets see what happened in 2012, which social platform rised and which one declined

 jjl

 

How does social media in the U.S. help brand building?

Social media is pervasive in the U.S. and is becoming increasingly integrated into the entire media landscape. From a consumer point of view, people use social networks in a few primary ways:

Connection: Facebook is far and away the most popular social platform; as it’s grown over the last 8 years, Facebook has gone from connecting college classmates to being the central social network. Facebook’s wide reach means many people are becoming more selective about what they share, and have higher standards for what they consider relevant or interesting on the platform.

Nicheworks: More active social users are turning to what we call “nicheworks” that have a more specialized interest or functionality and smaller circle of sharing. Sometimes this means sharing similar information, but more in-depth or with a different audience (for example, professional information on LinkedIn). Other platforms, like Instagram or Pinterest, are focused more on image sharing where users upload and post content based on certain topics – like recipes, crafts, travel, or other hobbies and interests.

Discovery & Sharing: Twitter is the most open information platform and has become a cascade of data consisting of personal updates, news and politics, and TV. But it also tends to be the sharing platform of choice for users of nicheworks: when those users create or find something cool, they share it more broadly on Twitter. As Twitter has grown both as a “pure-play” social medium and as a distributor for many smaller networks’ updates, it’s become a microcosm of what’s happening across nearly all of social – and traditional – media.

What do consumers think about brands using social media to reach them? What challenges do brands face in the U.S. when using social media?

Consumers are tolerant of brands but tend to be somewhat transactional in terms of what they want in exchange for their “likes” – they want something back for their attention. Ultimately, almost no one voluntarily wants to interact with ads, so it’s up to brands to change their messaging strategies to offer something genuinely interactive and interesting. This also means brands must have a much stronger arsenal of content at the ready, and they need to be limber and experimental in how they deploy it.

Report: Social network demographics in 2012

Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless. This research is going to answer those questions for you, showing you the age and gender distribution on 24 of today’s most popular social networks and online communities.

Average age distribution

If you average the age distribution across all the sites in the survey, this here below is what you end up with. You could think of it as the age distribution in the social media sphere.

Age distribution per site

When it comes age distibution among social media networkds, the youngest site is at the top.

This chart should make something very clear; social media is most definitely not just for the young. Some examples:

55% of Twitter users are 35 or older.
63% of Pinterest users are 35 or older.
65% of Facebook users are 35 or older.
79% of LinkedIn users are 35 or older.

Average user age per site

Based on the sites in this survey, the estimated age of the average social media user is just under 37 years old. Here are some other observations:

The oldest users: LinkedIn has the oldest user base, with the average user being 44.2 years old.

The average Facebook user is 40.5 years old.

The average Twitter user is 37.3 years old.

The age trend for Facebook and Twitter. Compared to a previous survey which was conducted 2.5 years ago, the age of the average Facebook user has gone up two years, while the age of the average Twitter user has gone down two years. In other words, Twitter’s user base is getting younger, while Facebook’s is getting older.

What about gender?

Based on the United States demographics data (from Ad Planner) there is a clear gender imbalance on many of these sites. Some are much more male dominated, and vice versa. However, when you look at all the data together, it becomes clear that women rule social media. More than two thirds of the sites in this survey have more female than male users.

17 out of 24 sites (71%) have more female than male users.

The average gender distribution is 48.75% male, 51.25% female.

Most male-dominated site? Slashdot (87% males) is the standout, followed by Hacker News (77% males) and Stack Overflow (76% males). In general, the more tech-focused sites in this survey have more male users than female.
Most female-dominated site? Pinterest (79% females) is in a league of its own, followed by Goodreads (70% females) and Blogger (66% females).

Facebook and Twitter have the same gender distribution: 40% male, 60% female.

35 Statistics That Fuel the Battle Between Pinterest and Google+

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which — if either — are worth a marketer’s time? And how do you decide? I personally would like to vote for Pinterest which you can visualise your content more efficiently than others. See the below 35 Statistics That Fuel the Battle Between Pinterest and Google+.

1) As of April 2012, Google reports that Google+ now has 170 million active users. (Google)

2) Google+ attracted 20 million users within the first 3 weeks of its launch. (comScore)

3) As of January 2012, American users spent an average of 3.3 minutes on Google+. (eMarketer) Tweet This Stat

4) As of January 2012, Google+ accounted for .22% of referral traffic, falling from .24%. (Shareaholic) Tweet This Stat

5) Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. (HubSpot) Tweet This Stat

6) Two of the biggest user groups on Google+ are college students and software developers. (Remcolandia) Tweet This Stat

7) 63% of Google+ users are male. (Remcolandia) Tweet This Stat

8) Over 40% of marketers report that Google+ is “useful to critical” for their business. (HubSpot 2012 State of Inbound Marketing Report) Tweet This Stat

9) Google+ is expected to attract 400 million users by the end of 2012. (Remcolandia) Tweet This Stat
Pinterest Statistics

10) Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian) Tweet This Stat

11) As of February 2012, Pinterest had accumulated 10.4 million users. (AppData) Tweet This Stat

12) Over 80% of pins are repins. (RJMetrics) Tweet This Stat

13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics) Tweet This Stat

14) Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable) Tweet This Stat

15) As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer) Tweet This Stat

16) Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData) Tweet This Stat

17) 80% of Pinterest’s users are female. (comScore) Tweet This Stat

18) Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (Compete) Tweet This Stat

19) The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3 times less active during their first month than the users that came before them. (RJMetrics) Tweet This Stat

20) 30% of Pinterest users are women 25-34 years old. (Ignite) Tweet This Stat

21) Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. (comScore) Tweet This Stat

22) The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections. (Ragan.com) Tweet This Stat

23) Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (RJMetrics) Tweet This Stat

24) As of January 2012, Pinterest accounted for 3.6% of referral traffic. (Shareaholic) Tweet This Stat

25) Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. (Monetate) Tweet This Stat

26) In January 2012, Pinterest reached 11,716,000 total unique visitors. (comScore) Tweet This Stat

27) With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily) Tweet This Stat

28) A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study) Tweet This Stat

29) Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types. (Pinerly Study)

30) Pins related to trending topics see an average of 94% increase in click-throughs. (Pinerly Study)

31) The best time to pin during the day is between 2 and 4 PM EST. (Pinerly Study) Tweet This Stat

32) The best time to pin in the evening is between 8 PM and 1 AM EST. (Pinerly Study) Tweet This Stat

33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair) Tweet This Stat

34) Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair) Tweet This Stat

35) In the month of March 2012, HubSpot’s visitor-to-lead conversion rate for Pinterest was 15%, compared to just 9% from Google+. (HubSpot) Tweet This Stat

10 Surprising Brands Killing It on Pinterest

Pinterest is a great place to collect images and links to ideas you love, products that rock, and just about anything else under the sun. While most users of the site are still individuals, brands and big businesses have taken note of the major traffic the social media site has been seeing in recent months, and many have begun creating their own Pinterest boards, pinning things from their own sites as well as from around the web. There are hundreds of brands currently using Pinterest for marketing (a number that will undoubtedly grow before the year is out), and some surprising companies are making the site’s visual features work for them. Read on to learn about some of the unexpected brands that are drawing in loads of fans from Pinterest.

One Man Company Competes Social Giant Pinterest!

Dear friends,

This is a true story from Norway. On 10 April 2012, Time.is (http://time.is/) was nominated for the Best Visual Design – Function category in the 16th Annual Webby Awards, the leading international award honoring excellence on the Internet. Pinterest and Volswagen are also competing in the same category of Best Visual Design/FunctionTime.is was conceived, designed and programmed by Norwegian web developer Even Scharning. The challenge here is, to compete with social giant and automobile giant in the same category. So, I hope you ll support this self initiative, share with your friends, followers and other bloggers. Lets create a buzz and spread this away.

Voting Link : http://pv.webbyawards.com/ballot/21

I thought you would  find this  article about Time.is very useful and interesting, so I provide some facts about Time.is for you here:

– It is the most exact clock on the World Wide Web, with an unmatched accuracy down to ±0.005 seconds

– Time.is shows the correct time even if your computer’s clock doesn’t

– It has the time for 7 million locations

– Translated into 33 languages, including Chinese, Arabian and Esperanto

– The calendar tells you how many days there are between selected days

– The meeting planner makes it easy to keep in touch with the ones you care about in other time zones

Time.is has already been featured on Lifehacker, Mashable, Hacker News and several other sites.

http://lifehacker.com/5892542/double+check-the-accuracy-of-your-clock-at- timeis

http://mashable.com/2012/03/10/daylight-saving-time/

http://news.ycombinator.com/item?id=3690435

Time.is- exact time, any time zone http://time.is/

—- Follow Time.is!

Facebook: http://fb.time.is/

Twitter: http://twitter.time.is/

Google+: http://gp.time.is/

LinkedIn: http://linkedin.time.is/

About The Webby Awards:

Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising & media, online film & video, and mobile & apps. Established in 1996, the 16th Annual Webby Awards received nearly 10,000 entries from all 50 and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Yahoo!, Vitamin T, MLB Advanced Media, Rackspace Hosting, JWT, The Atom Group, Financial Times, PricewaterhouseCoopers, and Guardian News and Media.

Pinterest Now Third Most Popular Social Site; Beats Google+ & LinkedIn

Since it’s become the flavor of the month in the social media world, Pinterest and its ever increasing popularity has meant that it’s been covered extensively over the last few months with many wondering how long it’ll be until its growth will begin to waver. Despite the controversy surrounding it with regards to copyright, it keeps attracting new users and now, new research from Experian shows that this trend is very much here to stay as it’s now the third most popular social networking site in the U.S.

The report, entitled “The 2012 Digital Marketer: Benchmark and Trend Report“, found that Pinterest experienced a 50 per cent increase in traffic between January and February 2012, and received nearly 21.5 million total visits during the week ending January 28th 2012. That’s almost 30 times the number of total visits the site was receiving six months prior. Both this and the graph below shows highlights just how phenomenal Pinterest’s growth has been.