Since the introduction of the iPhone, Nokia has been taken a bit of a kicking when it comes to selling smartphones. And after years of losing the battle, it looks like it is coming out fighting with their latest series of adverts which poke fun at the iPhone.
In a move which is very similar to the campaign Samsung launched earlier this year, it’s Apple who the focus of some very subtle jokes in this series of ads that are getting a lot of attention online today. They feature a pixelated phone which is clearly meant to be the iPhone, and some “behind the scenes” shots of people talking with their faces blurred out.
These are clearly meant to be portrayed as Apple executives and they are seen dismissing the consumer as stupid and not caring about the fact that the product is flawed. I remain to be convinced that this sort of negative advertising actually works (no mention of any of the nice new Nokia phones here), but then when taking on a beast like Apple, you do get pushed in to a corner at times. At least Nokia seem to be back out fighting again.