Tag Archives: LG

Does Samsung Scare Smartphone Producers?

Posted on by in Strategy | 1,626 Comments

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Yes, it does. Samsung is doing so well to excite mobile competition among Android producers such as Motorola, HTC and LG.

According to a report in the the Wall Street Journal, Google is concerned about Samsung’s dominance among Android smartphone manufacturers. Samsung’s power position could enable it to negotiate more favorable terms from Google for mobile advertising revenue, allow it to install more of its own custom-built apps on its smartphones and tablets (in turn, marginalizing Google’s own apps) or completely fork Android (like Amazon did with the Kindle Fire) to cut Google out of the picture entirely.

comScore Reports December 2011 U.S. Mobile Subscriber Market Share

Posted on by in Technology | 48 Comments

Smartphone Penetration Climbs Over 40 Percent during December Holiday Shopping Season

 The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android strengthened its lead in the smartphone market to reach 47.3 percent market share.

OEM Market Share
For the three-month average period ending in December, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG with 20 percent share and Motorola with 13.3 percent share. Apple continued to gain ground in the OEM market with 12.4 percent share of total mobile subscribers (up 2.2 percentage points), while RIM rounded out the top five with 6.7 percent share.
Mobile Content Usage


In December, 74.3 percent of U.S. mobile subscribers used text messaging on their mobile device, up 3.2 percentage points. Downloaded applications were used by 47.6 percent of subscribers (up 5.1 percentage points), while browsers were used by 47.5 percent (up 4.6 percentage points). Accessing of social networking sites or blogs increased 3.8 percentage points to 35.3 percent of mobile subscribers. Game-playing was done by 31.4 percent of the mobile audience (up 2.6 percentage points), while 23.8 percent listened to music on their phones (up 2.9 percentage points).

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About comScore
 comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Microsoft and LG Sign Android Patent Agreement

Posted on by in Strategy, Technology | 39 Comments

­Microsoft and LG Electronics have signed a patent agreement that provides broad coverage under Microsoft’s patent portfolio for LG’s tablets, mobile phones and other consumer devices running the Android or Chrome OS Platform.

Microsoft said that the contents of the agreement will not be disclosed.

“We are pleased to have built upon our longstanding relationship with LG to reach a mutually beneficial agreement. Together with our ten previous agreements with Android and Chrome OS device manufacturers, including HTC, Samsung and Acer, this agreement with LG means that more than seventy percent of all Android smartphones sold in the U.S. are now receiving coverage under Microsoft’s patent portfolio,” said Horacio Gutierrez, corporate vice president and deputy general counsel, Intellectual Property Group at Microsoft.

Since Microsoft launched its IP licensing program in December 2003, the company has entered into more than 1,100 licensing agreements.

Genius LG “Shop Thief” Is Viral Youtube Marketing At It’s Best

Posted on by in PR & Ads | 35 Comments

You may have noticed a trend on Youtube of videos showing really dumb thieves getting caught on CC TV. There are hundreds of them and now eletronics brand LG have tapped in to that craze to create a viral video that is absolutely genius in both it’s concept and it’s execution. The video has been uploaded by a random user to make it seem as if it is the real deal and many people in the comments seem to think it is genuine but it is of course a viral. I don’t want to ruin the storyline before you watch the video itself but the way in which is gets the core message across about the product is subtle but very smart. The only indication that it is an advert for a product is the clear call to action at the end of the video on the window with an advert for it. The video has been out for a week but it starting to blow up in the last couple of days with well over half a million views. The creatives behind this campaign certainly need a pay rise!

 

http://www.youtube.com/watch?v=EYX5fFxcXWU