The Teacher’s Apple

A decade ago, electronics and cell phones in the classroom were considered little more than a distraction. Today, new devices such as tablet computers and smartphones are changing this perception. Educators are finding innovative ways to supplement their lectures with the newest technology, and students are beginning to see their devices as essential components of their college experience.

Naturally, major device manufacturers are now battling for dominance in the field. Below, we explore how Apple is winning the battle for education technology and what gives them the edge over the sizable competition in the market.

Facebook Mobile Hits 543 Million Users [Infographic]

According to Socialbakers’s report, in May, the Facebook Mobile application for mobile devices had 488 million users. Four months later, Facebook demonstrates the power of mobile by hitting 543 million monthly active users out of their 955 million strong Facebook community, resulting in a 57% penetration!

North America continues to be the strongest Facebook Mobile continent with over 161 million monthly active users and South Africa, Nigeria and Japan still rule the ranking of the countries with the highest Facebook Mobile penetration.

Facebook for Android has grown the most in absolute numbers (22.5 million new users) and iPad increased its mobile Facebook base by 45%! Now that Timeline is available for iPad, it will be interesting to see how the numbers grow. Let’s check more Socialbakers’s exclusive infographics!

Succesfull iPad Marketing Streategies

Just 22% of the top 50 retailers in the country have an iPad app. Yet the iPad is the fastest-growing consumer computing device on the planet. Why haven’t brands embraced it as quickly as they have the iPhone?

Clearly, brands have been slow to launch apps for this device – and other tablets – for a combination of reasons. Many marketers have already sunk millions into creating iPhone apps and assume these apps will works just fine on the iPad. Sometimes, this strategy works. After all, some apps offer an almost identical experience on the iPhone as the iPad. But to really get maximum marketing impact, brands do need to create iPad-specific apps that take advantage of the tablet’s larger screen and tap into the unique frame of mind of an iPad user.

There are some hurdles to overcome, like where to start, and whether a brand should go with a native app, a web-based app, or a hybrid app? The short answer is that a lot of this depends on the company. But there are some basic best practices to keep in mind when coming up with how to market your business on the iPad. Here are five tips.

1. Content is King, Context is Queen

People are only interested in the things they are interested in. This means marketers should use the iPad to reach target audiences based on their specific interests. The first step is to not create a one-size-fits-all app and then flood app users with tons of irrelevant content. Instead, plan for user segmentation so the content you deliver to individual users appeals to their interests, needs, and wants. It’s the same segmentation methodology brands are using for email marketing, just applied into the iTunes distribution model. Aside from letting users choose what type of content they want to view, always give them ways to revise their selections.

2. Invest in the Right User Experience

You can create fantastic content, but if users have a bad app experience, they won’t continue to launch the app. That’s why it’s critical to invest in UX testing as you develop iPad apps. Take a look at how Flipboard created a great user experience for content aggregation, or how an iPad app like Collarbone displays content and photography.

3. Focus on the Long Term

An iPad app is like a baby: It needs constant care and feeding. You can’t launch it and forget it. Invest in maintenance, content updates, testing, and optimization. The best way to ensure your iPad publishing app gains and maintain users is to create an editorial team much like magazines do. Hire writers, photographers, videographers, editors, and other creative types to constantly focus on it. They can be freelancers or contractors, or in-house, but everyone must meet regular deadlines. And there will always be iOS updates, so ensure you continue to optimize your app in that way as well.

4. Open the Door to Adjacency

Consumers may love your brand, but they also love other brands. Think about other, non-competitive companies also in your category. These partners can help enlarge the audience for your app if you keep them close. iPad publishing apps are a great potential advertising platform for partner brands. For example, if you develop a monthly iPad magazine full of branded content, let adjacent brands advertise within your iPad magazine to generate increased partnerships and/or ad revenue.

5. Get Your App Found

Consumers don’t just stumble upon apps. You know you’ll have to promote your iPad app. The question is how best to do it among your target audience. One of the best ways to promote apps is through links in paid advertising. For example, tag or promote the brand’s iPad app in print, TV, and display ads. But brands can also gain an audience for their app by promoting it through in-store signage and kiosks, search engine marketing, and social media. The North Face experiences a spike in downloads for their Snow Report and Trailhead apps each time they are featured in a print ad.

The iPad may be a once-in-a-lifetime opportunity for marketers. Brands that can win hearts and minds on the tablet will be ready for the major shift away from the laptop and PC that’s sure to happen in the next decade.

Would you buy Google Tablet?

Google is going to sell a 7-inch tablet for $200 in an attempt to take down the Kindle Fire as the second most popular tablet after the iPad.

Gizmodo Australia viewed a training document on the tablet and scooped up all the big details.

Here are the key points:
It will be called the “Nexus 7.”
It will have 1 GB of RAM.
It comes in 8 GB model for $199, and 16 GB for $250.
It’s built by Asus.
It supports Google Wallet, and NFC.
9 hours battery life.

Forrester: 760M Tablets In Use By 2016, Apple ‘Clear Leader’

A new report from Forrester Research predicts that number will explode in the years ahead: its researchers say that there will be 375 million tablets sold by 2016, representing a compound annual growth rate of 46 percent, and that by 2016 there will be 760 million tablets in use overall.

That will still put tablets a ways behind PCs — there will be 2 billion PCs in use in 2016. But combined with new products like frames (essentially docks for tablets to amp up their functionality), Forrester says that tablets will gradually become the computing device of choice among consumers — especially among those in emerging markets, whose first home computing device will more likely be a tablet than a desktop or laptop PC.


Apple, which effectively created the tablet market with the launch of its iPad two years ago, and has been setting the bar for what to make ever since, has seen some reduction in its tablet market share over the last year or two as more competitors have launched products.

Google Tablet Delayed Until July

Gadget lovers have been speculating about the 2012 release of the Google Tablet for months. Now, sources close to the project say the iPad competitor will debut in July.

The Verge reports Google is pushing back the tablet’s previously anticipated May release, in an effort to cut prices. Manufacturers are working to bring the $249 price tag down to $199 or less.

DigiTimes reports the lower price will help Google compete with Amazon’s Kindle Fire — which is now leading the 7-inch tablet market with its $199 model. It sold over five million units last quarter. The Barnes & Noble Nook Color Tablet — also running the Android operating system — is priced at $169 for the 7-inch touchscreen version.

By contrast, Apple is high-end, selling one of the most expensive tablets on the market with its lowest-priced 9.5-inch iPad (16GB Wi-Fi-only) costing $499.

Apple Vs. Apples (Infographics)

This is a cool infographics which explains the power of technology. While I was studing economics at college, we were taught  ‘ theory of comparative advantages ‘.  It is how developing countries are advanced in agriculture and developed countries have comparive advantages of high tech industries. With this infographics, you will see the brand equity of Apple products. Would Adam replace  the apple with a the new iPad ?