Should Apple Worry About Google Glass?

 

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No doubt, it is a revolution! Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely?

Probably not completely, and not all at once (since the device won’t be commercially available until next year). But experts predict that the new product could be a game-changer along the lines of the iPhone—one that could send shockwaves across the entertainment, advertising, commerce, media and gaming worlds. Continue reading:

Microsoft Escalates Google Battle with Attack Ads

Software giant Microsoft is waging a high-profile, election-style ad blitz against Google. The public attacks — in print, television and billboard messages that warn consumers about the supposed dangers of being “Scroogled,” or mistreated by Google — marks a strategic shift in a clash of Internet titans. Some experts are critical of the tactics. Continue reading:

Registrations open for Google’s Mapathon 2013 in India!

Google’s got something interesting for its users in India – Mapathon 2013. In an official blog post, Google’s Jayanth Mysore, Senior Product Manager for Map Maker introduces the search giant’s newest initiative that it will throw open for anyone in India – from February 12, 2013 to March 25, 2013.

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Mysore explains that Mapathon 2013 stems from Google’s initiative towards creating better maps for India, for which they’ll need everyone’s help. Mapathon 2013 is India’s first ever mapping competition and this nation-wide mapping contest is open to just about anybody who lives in the country. All Google Maps users from all over the country can participate and help Google create better maps for India by adding knowledge of their neighborhoods through Google Map Maker. What’s in it for you, you ask? Mysore reveals that the top 1000 mappers in India can win Android tablets, smartphones, gift vouchers and Google merchandise. The registrations for the competition have just opened, and to join, log in to – : http://g.co/mapindia2013

Facebook’s Third Pillar: Graph Search

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Ex Googlers helped Facebook to launch Graph Search.  Graph Search got its start in the spring of 2011, when Zuckerberg asked Lars Rasmussen to join him on a walk. Rasmussen, 44, had joined Facebook the previous year, an eyebrow-raising defector from Google.   Rasmussen got a co-leader for his product: another former Googler named Tom Stocky, an MIT grad who had worked on various teams since joining Google in 2005. Continue reading…

 

Online Traffic in North America Doubles This Year [REPORT]

How much time do you spend on the web each day? If you live in North America, a new report says, probably a lot.

Canadian company Sandvine, in their global Internet Phenomena Report, confirmed that online data usage in North America has increased by 120% over the past year. Netflix makes up 33% of the traffic — a definite boost for the company since last year’s price hike angered many of its viewers.

Amazon
makes up 1.8% of downstream traffic, the report says, with Hulu at 1.4% and HBO GO at 0.5%. In total, all audio and video streaming services account for 65% of traffic between 9:00 p.m. and midnight.

File sharing network BitTorrent takes up 16% of traffic — but, Sandvine predicts, real-time entertainment’s rising popularity will size it down to 10% overall by 2015.

Would you buy Google Tablet?

Google is going to sell a 7-inch tablet for $200 in an attempt to take down the Kindle Fire as the second most popular tablet after the iPad.

Gizmodo Australia viewed a training document on the tablet and scooped up all the big details.

Here are the key points:
It will be called the “Nexus 7.”
It will have 1 GB of RAM.
It comes in 8 GB model for $199, and 16 GB for $250.
It’s built by Asus.
It supports Google Wallet, and NFC.
9 hours battery life.

35 Statistics That Fuel the Battle Between Pinterest and Google+

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which — if either — are worth a marketer’s time? And how do you decide? I personally would like to vote for Pinterest which you can visualise your content more efficiently than others. See the below 35 Statistics That Fuel the Battle Between Pinterest and Google+.

1) As of April 2012, Google reports that Google+ now has 170 million active users. (Google)

2) Google+ attracted 20 million users within the first 3 weeks of its launch. (comScore)

3) As of January 2012, American users spent an average of 3.3 minutes on Google+. (eMarketer) Tweet This Stat

4) As of January 2012, Google+ accounted for .22% of referral traffic, falling from .24%. (Shareaholic) Tweet This Stat

5) Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. (HubSpot) Tweet This Stat

6) Two of the biggest user groups on Google+ are college students and software developers. (Remcolandia) Tweet This Stat

7) 63% of Google+ users are male. (Remcolandia) Tweet This Stat

8) Over 40% of marketers report that Google+ is “useful to critical” for their business. (HubSpot 2012 State of Inbound Marketing Report) Tweet This Stat

9) Google+ is expected to attract 400 million users by the end of 2012. (Remcolandia) Tweet This Stat
Pinterest Statistics

10) Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian) Tweet This Stat

11) As of February 2012, Pinterest had accumulated 10.4 million users. (AppData) Tweet This Stat

12) Over 80% of pins are repins. (RJMetrics) Tweet This Stat

13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics) Tweet This Stat

14) Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable) Tweet This Stat

15) As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer) Tweet This Stat

16) Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData) Tweet This Stat

17) 80% of Pinterest’s users are female. (comScore) Tweet This Stat

18) Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (Compete) Tweet This Stat

19) The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3 times less active during their first month than the users that came before them. (RJMetrics) Tweet This Stat

20) 30% of Pinterest users are women 25-34 years old. (Ignite) Tweet This Stat

21) Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. (comScore) Tweet This Stat

22) The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections. (Ragan.com) Tweet This Stat

23) Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (RJMetrics) Tweet This Stat

24) As of January 2012, Pinterest accounted for 3.6% of referral traffic. (Shareaholic) Tweet This Stat

25) Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. (Monetate) Tweet This Stat

26) In January 2012, Pinterest reached 11,716,000 total unique visitors. (comScore) Tweet This Stat

27) With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily) Tweet This Stat

28) A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study) Tweet This Stat

29) Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types. (Pinerly Study)

30) Pins related to trending topics see an average of 94% increase in click-throughs. (Pinerly Study)

31) The best time to pin during the day is between 2 and 4 PM EST. (Pinerly Study) Tweet This Stat

32) The best time to pin in the evening is between 8 PM and 1 AM EST. (Pinerly Study) Tweet This Stat

33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair) Tweet This Stat

34) Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair) Tweet This Stat

35) In the month of March 2012, HubSpot’s visitor-to-lead conversion rate for Pinterest was 15%, compared to just 9% from Google+. (HubSpot) Tweet This Stat