Yes, you didnt hear wrong. This is new strategy from Facebook to strengthen their SME accounts via free limited ads.
Facebook is launching a programme to attract small businesses to its online advertising platform by offering free advertisement credits for the social network.
The company is offering 50,000 small companies up to £60 worth of advertising credits each.
It has also published a “toolkit” to help entrepreneurs understand online advertising and is running a series of regional business advice events across the UK in conjunction with the British Chambers of Commerce.
The scheme starts in the UK today and will also be rolled out in other European markets later this month.
Facebook, which has faced shareholder anger over a disastrous flotation on the stock market this month, will be hoping its latest charm offensive has better results.
Gregor Lawson, co-founder of Morphsuits, which has an £11m turnover, said his company has used Facebook since the fancy dress business was established in 2009.
313 percent growth in revenues via mobile devices
One transaction every 15 seconds in Europe via a mobile device
iPad is the motor for mobile commerce in Europe
Based on over 1,000 advertiser programmes in the European core markets of Germany, Italy, France, Spain, Benelux, Scandinavia and Poland, Europe’s leading performance advertising network shows that mobile commerce is already living reality for consumers. In an annual comparison of 4th quarter 2010 to 2011, there was a 313-percent increase in revenues generated via mobile devices . In 2011, for example, more than two million transactions were made via mobile devices. During the process, a sales volume of 120 million Euro was generated in 2011.
The moment Mail.ru and Yandex investors have been waiting for has arrived: Russia, at long last, has finally surpassed Germany to become the largest internet market in Europe.
According to comScore, the research firm, Russia had 50.8m internet users in September versus 50.1m users in Germany. And, luckily for those who bought into Russian internet stocks such as Mail.ru and Yandex at sky-high valuations, the market still has a lot of growth left.
With broadband penetration set to reach 60m people in Russia this year – a third of the population – there is still a large swath of the country where the internet revolution has yet to take hold.
GP Bullhound, a techonology-focused investment group, predicts there will be 93m Russian broadband customers by 2013. Of those customers, 71m will be using 3G mobile phones.
This is good news for big internet groups, such as Mail.ru and Yandex, which have spent the past year justifying their initial offering valuations.
Their share prices appear to be evidence that the two group’s initial valuations were inflated. But actually the companies have been surprising the market with better-than-expected earnings.
According to comScore, Russia easily beats France, the UK and Italy for the number of its internet users. But it does not even enter the top rankings for the amount of time these users spend on the internet, falling behind countries such as the UK, the Netherlands and Turkey. While the average European spent 26.4 hours on the internet in September, the average Russian user spent just 22.4 hours.
Last Saturday, Jan. 28, activists and lawmakers in the EU and Canada celebrated an event that got relatively little publicity here: European Privacy Day. It was the culminating date in a monthlong campaign to raise awareness of privacy and data protection issues faced not just by the EU, but globally.
In the United States, the National Cyber Security Alliance also celebrated Data Privacy Day on Jan. 28, but its efforts focused on consumer-level methods to secure data from threats like hackers and data-mining viruses or other intrusions. European Privacy Day took a more holistic path in calling attention to privacy and data protection, with meetings and round tables in several countries including Belgium, Sweden, the UK, Hungary, Germany, and more. Each addressed aspects of privacy and security from the consumer, business and legislative level.
Privacy Day-related meetings discussed topics ranging from the implications of smart metering for privacy, to free speech and freedom of association issues related to the workplace, to reviews and discussion on current data protection laws and new laws being enacted. In short, participants didn’t just ask how they could secure our computers and data centers against intrusion; they discussed the real implications of the IP age on individual rights.
The expansive reach of the dialog on the rights of individuals when it came to privacy and protecting data that’s collected about them was surprising in its depth, compared to the U.S. version of Data Privacy Day in which consumers and businesses were given the usual instructions to keep their antivirus programs up to date and to be aware of current laws regarding release of individuals’ data.