How Employers Really Feel About Social Media [INFOGRAPHIC]

According to this infographic, researched and developed by PayScale, the higher-ups are really not too keen on the social media movement at large, especially when it involves giving social media freedom to employees within the company. And the fear of negative information keeps employers running for a tight leash. Only half of companies have a formal social media policy, and 42% of companies surveyed nix all forms of social media activity at work. In the employers’ eyes, social media should be exclusively reserved for carefully managed brand promotion and professionally handled social recruiting.

Colloboration: Importance of Engaging Employees

“Everyone’s talking about the importance of engaging employees, and the Facebook generation and collaboration tools. All of that is garbage … collaboration is a culture. It’s not a set of tools,” insists Red Hat CEO Jim Whitehurst.

Executives at other companies might tell human resources to go out and buy collaboration tools, but unless the company has the structure in place to let employees honestly talk to each other and the bosses, the tools won’t help.

You can’t buy your way to collaboration. If employees are not already working that way, tools become nothing more than a high-tech version of the never-used suggestion box.

Red Hat is just about to become the first and only open source company to post $1 billion in annual revenue and because of its open source roots, everything about the company is one giant collaboration.