Nokia has just realised that Mobile Internet can be another industrial revolution.
NokiaCEO Stephen Elop has claimed that increased adoption of the mobile Internet in the developing world has the power to affect more people than the Industrial Revolution did in Europe during the 18th century.
Speaking at Mobile World Congress in Barcelona, Elop set out Nokia’s desire to get the next billion people to the Internet, and said the company is “proud of what we’re doing” in taking its smartphone innovations and incorporating them into cheaper products.
New York is now home to the country’s fastest-growing and most exciting tech communities, with more and more entrepreneurs choosing to locate their start-ups here. Between 2007 and 2011, the number of New Yorkers working at digital media companies grew by 80%. New York is now number one in job growth in the $20 billion mobile app industry.
New York’s tech sector is bigger, more diverse and more innovative than ever. And it’s no accident. New York City has a deeper concentration of the tech industry’s most valuable assets – creativity and capital – than any place on earth. So do you think, will New York replace Silicon Valley?
We’ve entered into a new era in how we interact with our customers. It’s no longer enough that a strong marketing initiative will turn consumers into customers. If brands want to stay relevant in the digital era, they have no choice but to adapt. Social media is more than media – it’s a cultural shift. While conventional wisdom holds that people don’t want businesses to encroach on their personal lives, that’s far from the truth. Many customers today are utilizing multiple outlets, not just Facebook and Twitter, to ask questions, give feedback and share and connect with others, and are personalizing their experiences whenever possible. 40% of consumers have become a fan of a product or service on social networks, 26% of consumers have followed a brand on Twitter, and 73% of consumers have posted a product or service review on websites like Amazon or Yelp. That’s why today 80% of small businesses are using social media to handle their marketing and sales.
But just being on social media isn’t enough. For businesses to digitally connect with today’s customer, they must not only stand for something but also do something. To have an impact, businesses have to find other ways to connect with customers to turn them from passive reactors to advocates. One of the significant drivers in social media for businesses is engagement – using digital media to connect with people, hear what they want, what they think, how a product or service worked or how it didn’t. Think about what resonates with your audience and whether or not you’re posting “clickworthy” and compelling content that will raise awareness and get attention. The other significant driver in social media is customer service. Many consumers following brands are also customers, which is why smart businesses are using helpdesk software to solve customer’s problems and answer questions instantly. Also, some businesses like Starbucks and American Airlines offer exclusive deals and tips to their digital audiences so they can drive awareness and sales.
The future of social media will offer many exciting, new opportunities for businesses to connect with their customers. That’s why today’s businesses must rethink their future strategies and shift most of their marketing efforts towards engaging with customers. No business is going to strike out by opening the lines of communication with its customers and marketing to them in a personal, caring way that makes them feel valued. Positive brand experiences creates customers, and experience not only matters to customers – it drives results to the bottom line.
In this infographic by OnlineITdegree.net, an ad-free website describing itself as “an online informational resource for individuals looking to pursue IT degree of related education and careers,” you’ll find surprising information about the differences in Internet access in the United States.