Marketing Conferences I’d Like to Attend in 2013

 

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I love conferences, I love to attend, network and track new trends. I love to speak, contribute and share. Luckily, I joined several conferences till now as a speaker. With the list I shared below are some of them that I would like to attend in 2013.  It would be great to find a conference sponsor for myself 🙂

PS: I like to follow marketing, digital media and mobile events, nowadays I am in search of big data events. It is the future of tech!

March 2013

AMA Analytics with Purpose: The Human Edge of Big Data
March 4-5, 2013 | San Diego, CA
http://www.marketingpower.com/Calendar/Pages/analytics-with-purpose-the-human-edge-of-big-data.aspx

The way we compile, assess, and act on data is evolving all the time, and marketers and researchers must adapt to it. AMA’s new conference is designed to help them do just that. This conference will provide two full days of emerging approaches, thought-provoking conversations and meaningful interaction for practitioners and researchers alike. It will focus on the purpose of analytics – driving better decisions, creating insights, and growing business, but it will also focus on the human side.

SMX West – Search Marketing Expo
March 11-13, 2013 | San Francisco, CA
http://searchmarketingexpo.com/west/

SMX West content is so compelling, you’ll want to implement what you’ve learned before leaving the conference. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising and search engine optimization techniques and best practices. Personalize your SMX West experience. Attend any of the more than 60 sessions and keynotes that suit your needs and maximize your investment. There are sessions just for you – whether you’re new to search or an experienced internet marketer, employed at a Fortune 500 company or run your own business or agency.

April 2013

Inbound Marketing Summit (IMS) New York 2013
April 3-4, 2013 | New York, NY
http://www.inboundmarketingsummit.com/new-york/

Inbound Marketing Summit (IMS) is the one event that brings together enterprise CMOs, business leaders, agency execs and their teams, awesome keynotes, expert panels, plus solutions providers and their tools, all in a dynamic, community-based setting. Learn about the latest in social strategy and branding, content marketing, online video, Social CRM, mobile payments and more. And explore how to turn your plans into action with exclusive demos, showcases and the multimedia experience you expect from The Pulse. Come join the marketing revolution

Social Media Marketing World
April 7-8, 2013 | San Diego, CA
http://www.socialmediaexaminer.com/smmworld/

Join 1,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities. This is a historic opportunity for you to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe.

eM13: eMarketing Association Conference
April 9-10, 2013 | San Francisco, CA
http://www.emarketingassociation.com/2013/index.html

You will leave energized and ready, with relevant, actionable new processes,
techniques, ideas, and a bunch of new meaningful contacts. You can design your
own conference around dedicated topics on Social, eMail, Search and Mobile
marketing. Sessions are highly interactive and our speakers, panelists, moderators and
attendees attend most social networking events at the conference.

DemandCon: Accelerating the Sales and Marketing Funnel
April 15-16, 2013 | San Francisco, CA
http://www.demandcon.com/sanfrancisco/2013/

The industry’s premier event for education and insight into the art of aligning and accelerating your company’s sales and marketing funnel. DemandCon’s content is presented by the world’s foremost thought leaders and covers information on the latest research, strategies and tactical best practices in B2B Sales and Marketing today. The conference includes Keynotes, 45-minute presentations, 90 – 120 minute mini hands-on workshops, as well as optional full day intensive workshops.

iStrategy Miami 2013: Transform Your Digital Strategy
April 23-24, 2013 | Miami, FL
http://www.istrategyconference.com/events/miami/

It’s where the rubber meets the road in serious online business marketing. SEO, SEM, social, mobile, community, commerce. Join North America’s most forward-thinking digital marketers, social media mavens and online experts as they converge on Miami in April 2013 to discuss the future of digital marketing and share strategies for improving customer engagement, driving conversions and developing campaigns that positively ring with authenticity, relevancy and significance. If building a high-performing, integrated marketing strategy is important to your organisation, then iStrategy is for you!

May 2013

Content Marketing Strategies Conference
May 8-9, 2013 | Berkeley, CA
http://contentmarketingstrategiesconference.com/conferences/

The Content Marketing Strategies Conference, hosted by dlvr.it, is the only event to specifically focus on helping Small Businesses understand the pivotal role content marketing plays in demand generation, sales, SEO and social. Attendees are guaranteed to walk away with an action plan to kick-start or enhance a content marketing program. Our boutique conference brings together thought leaders for two days of intense discussion and case studies. Come explore the future of content marketing.

The Un-Conference: 360° of Brand Strategy for a Changing World
May 16-17, 2013 | San Diego, CA
http://theblakeproject.com/un-conference/360-degrees-brand-strategy/

A unique, competitive-learning workshop limited to 100 participants, each working and learning in teams.  Dedicated solely to the art and science of brand strategy and management, this two-day workshop will be unlike anything else you’ve ever experienced!  A small, exclusive group of marketers will gather together with legendary marketer John Sculley and the senior partners of The Blake Project to create a one-of-a-kind learning and networking experience dedicated to all aspects of building successful brands for the 21st century. Intensive and illuminating, this workshop will equip participants with the insight, tools and techniques required to release the full potential of their brands in a new era where consumers / customers now drive and own the conversation about brands.

BlueGlassX 2013 Digital Marketing Conference
May 21-22, 2013 | Los Angeles, CA
http://www.blueglass.com/event/blueglassx-la/

BlueGlassX isn’t just a conference — it’s an experience for marketers, by marketers. When you attend, you’ll learn from world-class speakers, share unrivaled knowledge, and build priceless relationships, all in an intimate environment, with only 175 attendees. Here’s your chance to be a part of the next digital marketing eXperience. Attendees include representatives from some of the world’s biggest brands (like Disney, HSN, Google, Facebook), to the brightest startups, to agency pros, entrepreneurs and small-medium size business owners.

International Business Marketing Association (BMA) Conference
May 29-31, 2013 | Chicago, IL
http://www.marketing.org/i4a/pages/index.cfm?pageid=5681

Conference details and info to be made available in the near future.

September 2013

Content Marketing World 2013
September 9-12, 2013 | Cleveland, OH
http://contentmarketingworld.com/

The largest content marketing event on the planet, produced by the Content Marketing Institute. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy back to your team – and – to implement a content marketing plan that will grow your business and engage your audience.

October 2013

DMA2013: The Global Event for Data-Driven Marketers
October 12-17, 2013 | Chicago, IL
http://dma13.org/

As all marketing becomes data-driven, marketers will need to up their game to not only anticipate their customers’ needs, but also deliver relevant, measurable, on-demand messaging—all the time—in an omnichannel marketing environment. DMA2013 will focus on meeting the tough demands of big data, global consumers, and shrinking attention spans so your integrated marketing efforts keep winning.

Pivot Conference: From Social Brands to Social Business
October 15-16, 2013 | New York, NY
http://2012.pivotcon.com/

Pivot is not a Social media conference, nor even a traditional conference at all. Pivot is as close to a true Social community of powerful leaders as a physical gathering can be. In our incisive on-stage conversations, the speakers contribute to the audience, the audience contributes to the speakers and everyone contributes to one another. All Pivot’s participants are leaders of Social initiatives from major brands and the organizations that serve them. The result is a singularity that defines the heart of Social for the year ahead. NOTE: Pivot is primarily an invitation-only conference for senior executives driving Social initiatives at Big Brands and Agencies. If this describes you, visit the site to request a VIP invitation to Pivot 2013.

The Market Research Event: The New Value Proposition: Transforming Insight Partners Into Strategic Consultative Leaders
October 21-23, 2013 | Nashville, TN
http://www.iirusa.com/research/event-home.xml

TMRE delivers more proven value than any other event of its kind. The annual meeting place for career researchers. Budgets are precious. Spend smarter with TMRE – the brand that delivers NEW value every year…making it the best investment for the future of both yourself and your company.

Date TBA in 2013

The Mobile Marketing Conference: Capturing Share of Mind, Driving Transactions & Proving ROI
Date TBA | Location TBA
http://www.iirusa.com/mobilemarketing/homepage.xml

5 Essential Digital Marketing Focuses for 2012

Linkbait

Generating links of any significant value has become increasingly difficult over the last few years, with so much focus on backlinks remaining a solid ranking factor in search engine algorithms still, it results in billions of mass produced spam links every day and more and more online communities, blogs and forums are tightening up the prevention of spam by introducing plugins, stripping tags and really limiting the opportunities that contributors can obtain a link back from the site – the reality is, unless you’re a large brand with an equally large customer base already for email marketing and an equally large social media following to continually push your products/services to, the likelihood of naturally acquiring backlinks for a small to medium sized business is going to prove difficult.

More and more emphasis will be placed on coming up with innovative and creative ways to generate links naturally further still in 2012, and whilst links remain to be a strong ranking factor in search, with many businesses in the same sector competing for the top positions, and Google making further progress in improving their algorithm and combat against spam – those that will really stand out from the rest will be those that have the ability to create genuine, unique, quality and naturally linkworthy content.
Social Weight & Signals

With social signals now affecting ranking in search engines towards the end of 2011, it can only be expected to see these play more of a role in ranking sites throughout 2012. Already, there are companies selling hundreds of ‘Likes’, ‘ReTweets’ and ‘+1s’ however in a bid to manipulate search engines into thinking that these pages are authoritative and trustworthy so it will be interesting to see how the likes of Google tackles this later in the year.

If you have a business presence online and you haven’t got to grips with social media yet, now is the time to do so if you want your customers to find you online. We may even begin to see the power of links decline whilst the power of social rises when ranking web pages fairly online during 2012.
Rich Snippet Markup

The implementation of rich snippet markup on websites using scheme.org microdata has grown significantly during 2011. What this does, is display more relevant information in search engine results against listings for certain types of content, such as events, reviews and authorship. Whilst the implementation of rich snippet markup does not currently bear any direct affect on the ranking of pages, it is likely only a matter of time before this is factored in to Google’s algorithm.

Using rich snippet markup on your website tells search engines much more about your content, this allows them to make a better judgement on whether your content is more suitable for any given search query. The more information you provide and the more relevant your content appears to be to a search engine, the chances are, that in time, your content will be favoured over competitors – via any means possible.
Google+

Whilst Google still hold the vast majority of search engine market share, it is essential for any website to predominantly focus on ranking well on their search engine(s) and doing anything possible to influence the chances. Welcome Google Plus.

Whilst not frequently used by the mainstream outside of the tech/digital sphere, Google are frequently stepping up their efforts to combine their search platform with their social platform. This includes the public ‘voting’ of web pages on the web via the use of a +1 button – you would be a fool not to utilise Google+ and ensure that you are doing everything you can to encourage the social interaction and sharing of your content via Google+ as it is the perfect leverage for Google to use their own social platform as a direct social signal (one of many) for ranking web pages plus allows them to incentivise the entire web to use Google+ in a bid for Google to compete with Facebook on the social front.
More Creative and Inspiring Ideas

As with anything on the web, it’s only a matter of time before an idea is exploited, over-killed and eventually abused until the method is devalued / frowned upon by many. 2011 was the year of guest blogging and infographics, both methods of link building / link baiting have undergone considerable attention from the masses – both of which appear to be reducing in quality from month to month.

2012 will no doubt see a new idea, a new way of creating buzz around a topic. It might be a new social media website, it may be a tool/app, it may be the next evolved step from guest blogging and infographics to build links… But whatever it is, it will happen, it will arrive and it will become the next ‘big’ thing… At least for a short period of time on the web.