How Employers Really Feel About Social Media [INFOGRAPHIC]

According to this infographic, researched and developed by PayScale, the higher-ups are really not too keen on the social media movement at large, especially when it involves giving social media freedom to employees within the company. And the fear of negative information keeps employers running for a tight leash. Only half of companies have a formal social media policy, and 42% of companies surveyed nix all forms of social media activity at work. In the employers’ eyes, social media should be exclusively reserved for carefully managed brand promotion and professionally handled social recruiting.

How To Get More Likes On Facebook

There are many stuff already about how to get more likes and followers. It has been discussing by industry leader since the raise of socail media. As a rule, the main question that tends to crop up is ‘how do I get more likes/followers?’ To be fair, its a valid question as more followers means more people get to see your messages which means more popularity for your business.

But the problem is that social media isn’t about how many fans you have, but how you interact with them, a point that is sadly missed by those resorting to desperate measures, all in the name of an extra fan.

 

 

The Future of Social Media and Business

We’ve entered into a new era in how we interact with our customers. It’s no longer enough that a strong marketing initiative will turn consumers into customers. If brands want to stay relevant in the digital era, they have no choice but to adapt. Social media is more than media – it’s a cultural shift. While conventional wisdom holds that people don’t want businesses to encroach on their personal lives, that’s far from the truth. Many customers today are utilizing multiple outlets, not just Facebook and Twitter, to ask questions, give feedback and share and connect with others, and are personalizing their experiences whenever possible. 40% of consumers have become a fan of a product or service on social networks, 26% of consumers have followed a brand on Twitter, and 73% of consumers have posted a product or service review on websites like Amazon or Yelp. That’s why today 80% of small businesses are using social media to handle their marketing and sales.

But just being on social media isn’t enough. For businesses to digitally connect with today’s customer, they must not only stand for something but also do something. To have an impact, businesses have to find other ways to connect with customers to turn them from passive reactors to advocates. One of the significant drivers in social media for businesses is engagement – using digital media to connect with people, hear what they want, what they think, how a product or service worked or how it didn’t. Think about what resonates with your audience and whether or not you’re posting “clickworthy” and compelling content that will raise awareness and get attention. The other significant driver in social media is customer service. Many consumers following brands are also customers, which is why smart businesses are using helpdesk software to solve customer’s problems and answer questions instantly. Also, some businesses like Starbucks and American Airlines offer exclusive deals and tips to their digital audiences so they can drive awareness and sales.

The future of social media will offer many exciting, new opportunities for businesses to connect with their customers. That’s why today’s businesses must rethink their future strategies and shift most of their marketing efforts towards engaging with customers. No business is going to strike out by opening the lines of communication with its customers and marketing to them in a personal, caring way that makes them feel valued. Positive brand experiences creates customers, and experience not only matters to customers – it drives results to the bottom line.

10 Surprising Brands Killing It on Pinterest

Pinterest is a great place to collect images and links to ideas you love, products that rock, and just about anything else under the sun. While most users of the site are still individuals, brands and big businesses have taken note of the major traffic the social media site has been seeing in recent months, and many have begun creating their own Pinterest boards, pinning things from their own sites as well as from around the web. There are hundreds of brands currently using Pinterest for marketing (a number that will undoubtedly grow before the year is out), and some surprising companies are making the site’s visual features work for them. Read on to learn about some of the unexpected brands that are drawing in loads of fans from Pinterest.