Social Media in China

sinna

 

Marketers think that social media in China cannot thrive, due to tighter controls. While the controls are tighter, one must realize that social media is infinitely more open than other media in China, and Sina has built a solid product integrating images, video, structured dialog, and longer tweets. As a result, Sina Weibo has become the media of choice that people flock to find or share information, and to voice or hear opinion.

 

China at your fingerprints!

China, being the most populated country in the world, has become a hotbed for mobile device and smartphone usage. Consumer, business, and advertiser behaviours are quickly becoming assimilated and adaptive to the mobile gadget phenomenon. Mobile is now the new “cigarette”. Here there is a video created by GroupM Interaction showing facts about Chinese smartphone usage in 2011. [3:40 mins]

Some key facts:
– Android accounted 68% of China smartphones
– 360 million Chinese used the internet on their mobile devices
– 67% of Chinese take photos before eating and post them on social network
– Smartphone users in China check their gadgets every six minutes
– 38% of smartphone users spend more than 5 hours a day on their phone
– 92% of the youth use their mobile phones in the toilet!
– More than 1000 people daily start romantic relationships using their smartphones

Market Research Mobile World Asia Pasific 29-31 January 2013, Kuala Lumpur

I am honored to share this event since I am one of the official blogger of MRMW- Market Research Mobile World Asia Pasific 2013. If you follow MMA which is the premier global non-profit trade association representing all players in the mobile marketing value chain, you may hear about Market Research Mobile World too.

Mobile has a strategic position in our lives. To take a deeper look at mobile market in Asia, lets check how MRMW explains:

Smartphone adoption and usage continues to soar in Asia. According to the recent Mobile Planet study (2012), smartphones are becoming increasingly indispensable to Asian consumers. 54% of smartphone owners from China would rather give up their TV than a smartphone. In Japan 100% of smartphone owners use their mobile device to research products or services. These mobile trends provide businesses with an exceptional opportunity to rethink how to reach the new mobile consumers, interact with them and generate insights for marketing, branding and new product development.

The Market Research in the Mobile World will be an exciting and impactful event comprising of presentations from distinguished experts around the world and wide-ranging contributions on the current state-of-the-art and the future of mobile insight generation in Asia-Pacific markets.

Social Networks Capture Users and Engagement in Mexico

Facebook, Twitter, YouTube most popular social networks

Internet users in Mexico are flocking to social networks, making them a favorite means of expression and source of entertainment. Facebook, Twitter and YouTube are leading social media usage and are expected to thrive financially as brands tap into a highly engaged audience.

According to eMarketer estimates, social networking in Mexico will increase by 17.9% in 2012, making it the fifth-fastest-growing market worldwide. Much of this expansion will come from Facebook, which is expected to reach 25.6 million users in the country by the end of this year.

In terms of general video ad viewing across online formats in Mexico, 75% of respondents recalled seeing video ads on a PC or laptop in the last week and 23% recalled seeing video ads on non-PC devices, such as mobile phones and tablets, in the same time period. More importantly, of those who recalled encountering videos ads, about three-quarters of consumers on both desktop and mobile devices actually watched the video ads served to them. And, crucial to the social sphere, both PC (16%) and non-PC device (25%) viewers were willing to recommend or share the commercial with others.

 

Apple Vs. Apples (Infographics)

This is a cool infographics which explains the power of technology. While I was studing economics at college, we were taught  ‘ theory of comparative advantages ‘.  It is how developing countries are advanced in agriculture and developed countries have comparive advantages of high tech industries. With this infographics, you will see the brand equity of Apple products. Would Adam replace  the apple with a the new iPad ?

 

How The Making of Huawei Pegasus in MWC 2012

 

Huawei is amazing company, as I am ex  colleague of this huge Chinese telecomunication company. Each time, I was amazed by the dedicated staff who feel full passion to their duties and growth of the company. As they get results soon, they became the number one in many field of telecommunication sector today.

China No1 Telecommunication Product provider Huawei Inc. just released 4 brand new smart phones in MWC 2012 (Mobile World Congress 2012).

There is a Pegasus sculpture outside the MWC venue in Barcelona. Huawei think the Pegasus is a symbol of their rapid cellphone’s growth obviously. 

The Pegasus was sculpted out of 3500 Huawei handsets and supporting rods. It was sculpted by “Machine Shop” company in London: “Standing at 5.7 meters tall and made of 3,500 smartphones, the Huawei Pegasus took 720 man hours to build.”

Facebook's Top Cop: Joe Sullivan

If Facebook were a country, it would be the third largest in the world  after China and India , and Joe Sullivan would be head of Homeland Security. According to the analysis Facebook will reach up to 1 billion users within this summer.

His actual title is chief security officer. The “terrorists” he’s up against include the “Koobface gang,” a quintet of Russians who unleashed a worm that turned ­Facebookers’ computers into enslaved bots; the spammers who flooded the site with violent and pornographic images in December; scammers who trick Facebook users into clicking links and filling out surveys for the swindlers’ profit; pedophiles using the site to make contact with minors; and scrapers who inappropriately raid Facebook for users’ valuable personal information. These scoundrels include those who use malicious apps, hackers and an amateur porn purveyor who matches profile pages to private nudie photos submitted by vengeful exes—making it easy to contact, harass and “poke” the unwitting and involuntary porn stars.

Continue reading : http://www.forbes.com/sites/kashmirhill/2012/02/22/facebooks-top-cop-joe-sullivan/

Apple Hit With 250,000 Signatures Protesting Labor Conditions in China

Fair-labor organizers delivered 250,000 signatures to Apple stores in six cities around the world on Thursday in protest of the company’s working conditions in China.

Apple’s main factory, Foxconn, has faced numerous accusations of providing an inhumane work environment to Chinese workers.

Foxconn has been accused of making laborers work long hours without breaks, use dangerous chemicals that have caused severe health problems and exposing workers to dangerous conditions. The repetitive work and spartan living conditions have also been to blame for suicides at the factory.

A group of protestors and an even larger group of media gathered outside the San Francisco Apple store in mid-morning as employees watched from inside the store. An Apple employee who wouldn’t give his name said the employees had no idea the demonstration was going to happen. It was a peaceful event — Winters and a group of other protestors brought the petitions inside the store and soon exited.

Nokia Plans 4,000 Job Cuts

Nokia Oyj will eliminate 4,000 jobs, including at its oldest factory in Finland, as the mobile-phone maker shifts manufacturing to Asia, its largest market.

The firings add to more than 10,000 job cuts Chief Executive Officer Stephen Elop has announced since Nokia linked up with Microsoft Corp. (MSFT) a year ago to fight a loss of smartphone market share to Apple Inc. (AAPL) Nokia’s first handsets based on Microsoft’s software, called Lumia, were assembled at a Compal Communications Inc. (8078) factory in Taiwan.

Apple, which introduced the iPhone in 2007, already assembles the smartphones in China. Nokia is building a plant in Vietnam to manufacture entry-level handsets and a site in Dongguan, China, makes about a third of all of the company’s output, according to Nokia’s website.

Nokia’s smartphone sales declined 25 percent to 77.3 million units last year as customers shunned the Symbian line. Nokia introduced Lumia handsets running Windows Phone six weeks before the end of the year and said on Jan. 26 that it had sold “well over” 1 million of the devices “to date.”

Nokia Siemens Networks, the wireless-equipment venture with Siemens AG (SIE), announced 17,000 job cuts on Nov. 23 as it narrows its product lines in an effort to become profitable.