Facebook, Twitter, YouTube most popular social networks
Internet users in Mexico are flocking to social networks, making them a favorite means of expression and source of entertainment. Facebook, Twitter and YouTube are leading social media usage and are expected to thrive financially as brands tap into a highly engaged audience.
According to eMarketer estimates, social networking in Mexico will increase by 17.9% in 2012, making it the fifth-fastest-growing market worldwide. Much of this expansion will come from Facebook, which is expected to reach 25.6 million users in the country by the end of this year.
In terms of general video ad viewing across online formats in Mexico, 75% of respondents recalled seeing video ads on a PC or laptop in the last week and 23% recalled seeing video ads on non-PC devices, such as mobile phones and tablets, in the same time period. More importantly, of those who recalled encountering videos ads, about three-quarters of consumers on both desktop and mobile devices actually watched the video ads served to them. And, crucial to the social sphere, both PC (16%) and non-PC device (25%) viewers were willing to recommend or share the commercial with others.