Blackberry of iPhone: A competition from Twitter usage

In US mobile market, more than half of BlackBerry users intend to switch to the iconic iPhone as Wall Street experts pull the plug on RIM’s recovery plans. While I was reading some researched which compared iPhone and Blackberry  user habits, I came up a question in my mind. I wonder my blog reader choose which mobile device when they tweet ?

An example from my country ( Turkey) % 59 of twitter users prefer mobile devices to tweet.  When it comes to device selection, Turkish users prefer BB with a percentage of % 45 , on the other hand only % 27 iphone users prefer to tweet via their devices. Ok, I agree to type with qwerty keyboard, but is it enough for RIM company to survive in smartphone competition. I am looking forward your comments. Which smartphone do you prefer to tweet ? BB or iPhone ?

 

Even Canadians Aren't Buying BlackBerrys Anymore

Once upon a time RIM was the shining star of Canada. Hailing from the Great White North, BlackBerry phones were the country’s dominant smartphone. But times have changed and RIM has not changed with them. That’s a recipe for failure and it seems that based on data compiled by IDC and Bloomberg, Apple shipped more phones in Canada last year than RIM.

Waterloo, Ontario-based RIM shipped just 2.08 million BlackBerry smartphones last year in Canada, where Apple shipped 2.85 million units. This changing of the guard is a long time coming. As Bloomberg notes, in 2010 RIM bested Apple by half a million units and outsold Apple five to one in 2008.

RIM is seeing sales declines worldwide. BlackBerrys are still popular in the Middle East and Indian markets but Android, led mostly by Samsung phones, is quickly becoming the dominant player. Canada, where the company is based, was one of RIM’s last strongholds.

Canadian sales dropped 23 percent in the third quarter. Even though RIM introduced seven new handsets in 2011, Canadian consumers turned their backs on their hometown team. Now, in 2012, with a new CEO in place, the company is betting that its QNX-powered BlackBerry 10 handsets will stop the bleeding.

RIM’s glory days are behind it. Sheer arrogance led the company down its current path of misery. All is not necessarily lost, however. As long as RIM can produce BB 10 handsets on schedule, it might still be able to save the lucrative enterprise market from defecting to iOS or Android. But “on schedule” is not a phrase associated with RIM lately.

In Case You Needed More Proof RIM Is Spinning Out Of Control

Remember when RIM said its strategy is to focus on marketing its decaying line of BlackBerry devices for most of 2012 while we sit and wait for those shiny new phones it keeps promising us?

Four noseless super heroes based on some junk BlackBerry owners tweeted about a month ago.Each hero stands for some vague “bold” concept, but we honestly don’t have the energy or patience to type it all out here. It’s like they’re not even trying anymore.

You can read the details here if you want : http://blogs.blackberry.com/2012/01/be-bold-infographic/

UPDATE: RIM updated its blog post saying this is not part of an ad or marketing campaign. It’s “just intended to be a bit of fun.”

Where would Blackberry be without women?

The world’s 1 billion youth female mobile owners are key to the future of Blackberry. Rather than employing creative agencies to engage this segment, RIM needs to focus on strategies that partner with the key change agents – Disruptive Divas. Increasing female representation in innovation, marketing and RIM’s workforce – not clever, funny or creative advertising campaigns – is key to helping Blackberry stay relevant long term.

Challenging the Technological Patriarchy

The wider challenge for RIM is male hegemony. When women rival males in tech ownership and usage the media label them as “geeks” or “tech obsessed”. When brands involve creative or design agencies they come up with pink phones or, worse still, research about how women want phones to take pictures of babies.

It’s technological patriarchy that has made Google+ stall. According to some sources, 75% of Google+ users are men. Big problem. Why? Because 75%+ of the engineers at Google are men. Google engineers think we want a rival to Facebook but, in reality, the key growth area they’re missing out on is a group of teenage girls using Google+ as video hangouts. If Google were to engage this group they’d find out how to grow the service around a defined beachhead of support.

There is a pervasive myth in the mobile industry that influence lies in the early adopter and creating Earned Media means engaging this segment. This is why Google+ have failed. This myth also threatens to derail Blackberry because creative agency marketing is so often geared towards this segment.

Disruptive Divas aren’t early adopters and that’s why engineers have trouble understanding them. Rather than being early adopters, these change agents are leaders. They are the wider inflection point in change. It’s women who amplified the Arab Spring (starting in Iran). It’s women who were the first to challenge racial segregation in the US. It’s also women who will help Blackberry maintain and grow its non-business market position.

It’s time to change. Lego recently announced it’s intention to build better relationships with the “$1 billion girl”. Starbucks and IBM both recently appointed their first female board members.RIM needs to dump the agencies and partners that confine it to the world view their future lies with early adopter males.

Research In Motion May License BlackBerry Platform to Competitors

Research In Motion is reportedly exploring the possibility of licensing its forth coming BlackBerry 10 platform to competitors such as HTC and Samsung, Jefferies & Co. analyst Peter Misek has said.

“We think some of this has already been started with RIM likely agreeing to license Blackberry 10 to Samsung, HTC, and possibly others,” Misek told InformationWeek.

“This would help create a critical mass for the ecosystem and maintain RIM’s monthly service revenue; however, it puts more pressure on the hardware business in the short term. Longer term, it possibly gets people hooked on the RIM ecosystem and may in fact allow them to sell more BB 10 handsets (if they are able to create compelling handsets).”

However, the company makes the bulk of its revenues from selling hardware, not licensing software, and the company would need its software to be provided in a vast array of competing handsets to recover the loss of income that migrating to a software firm would entail.

Apple’s Siri Doubles IPhone Data Volumes

Apple Inc. (AAPL)’s voice recognition software Siri has prompted owners of the iPhone 4S to use almost twice as much data compared with the handset’s predecessor, placing greater pressure on operators, network firm Arieso said.

“Voice is the ultimate human interface,” Arieso Chief Technology Officer Michael Flanagan said in an interview in London. Voice recognition is prompting consumers to use their smartphones’ functions more often, he said. Arieso advises clients such as Vodafone Group Plc (VOD), Telefonica SA (TEF) and Nokia Siemens Networks Oy on how to manage wireless networks.

Apple brought in Siri, dubbed a virtual personal assistant, in its latest iPhone update in October. With a few spoken words, the artificial-intelligence feature helps iPhone users schedule appointments, write text messages and check the local weather. Arieso, based in Atlanta, said it measured more than 1 million subscribers across a single European network in both urban and rural areas, without identifying the operator.

The strain of data-intensive devices may place additional pressure on mobile operators as they build out faster networks. Verizon Wireless, the largest U.S. carrier, said this week the number of iPhones it sold doubled to 4.2 million in the fourth quarter.
Network Load

AT&T Inc (T), which last year lost the exclusive U.S. rights to the iPhone, has been criticized for dropped calls and network coverage among high-use areas such as New York and San Francisco.

A London-based Apple spokesman said he couldn’t immediately comment. The iPhone 4S, the latest update of Apple’s best- selling product, is its first major release since the death of Steve Jobs, who helped guide the company’s product design and marketing.

 

While the iPhone is the world’s most popular smartphone, Google Inc. (GOOG)’s Android software is more widely used, showing up in devices from Samsung Electronics Co. and HTC Corp.

Operators have sought to limit their data tariffs to prevent heavy use as subscribers record high-definition video and images and browse the Internet and play music on their phones. Vodafone, the world’s largest mobile-phone operator, has shifted toward consumption-based billing to protect its network capacity.
‘Getting Hungrier’

Arieso’s research showed that a minority of users account for half of downloaded data. About one percent of the high-use subscribers downloaded half of the data volumes, according to the company. “The hungry are getting hungrier,” Flanagan said.

An average user of Research In Motion Ltd. (RIMM)’s latest BlackBerry smartphones, the Curve and the Bold Touch, downloads about 20 percent of the data of an iPhone 4S subscriber, according to Arieso. While RIM compresses data, the company’s traditional business users also use fewer applications beyond e- mail, Flanagan said.

 

Symbian finished 2011 over 11 percentage points ahead of iOS

Using StatCounter’s figures for mobile operating systems we charted the main mobile operating systems during 2011. To summarize, Symbian finished stronger than it started, iOS dropped a little bit, Android gained a lot, and BlackBerry was all but decimated.

A few notes about how the mobile OS market developed over 2011:

  • Symbian started and finished 2011 as the undisputed king of mobile OSs. Going from 30.25% in January to 33.59% in December, Symbian made a resurgence in the last two months of the year.
  • Apple may take in the bulk of the profits in the mobile industry but in terms of share of mobile operating systems it had a pretty flat 2011. Starting out with 25.02% it falls in the first six months and made a slight recovery to 22.56% in December.
  • The Google juggernaut that is Android made a considerable market share improvement from 14.61% to 21.74%. If this development keeps up it won’t be long until Android takes the number two spot from iOS, a position it held for a short time in August 2011.
  • The real loser in 2011 is RIM’s BlackBerry OS, which fell from 15.03% to 7.86%. Actually BlackBerry started the year just ahead of Android but fell steadily behind over the twelve months.
  • Samsung is obviously a major player in the Android space, but it showed up with both Samsung OS as well as bada, which finished 2011 with 5.62% and 0.5% respectively.