35 Statistics That Fuel the Battle Between Pinterest and Google+

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which — if either — are worth a marketer’s time? And how do you decide? I personally would like to vote for Pinterest which you can visualise your content more efficiently than others. See the below 35 Statistics That Fuel the Battle Between Pinterest and Google+.

1) As of April 2012, Google reports that Google+ now has 170 million active users. (Google)

2) Google+ attracted 20 million users within the first 3 weeks of its launch. (comScore)

3) As of January 2012, American users spent an average of 3.3 minutes on Google+. (eMarketer) Tweet This Stat

4) As of January 2012, Google+ accounted for .22% of referral traffic, falling from .24%. (Shareaholic) Tweet This Stat

5) Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. (HubSpot) Tweet This Stat

6) Two of the biggest user groups on Google+ are college students and software developers. (Remcolandia) Tweet This Stat

7) 63% of Google+ users are male. (Remcolandia) Tweet This Stat

8) Over 40% of marketers report that Google+ is “useful to critical” for their business. (HubSpot 2012 State of Inbound Marketing Report) Tweet This Stat

9) Google+ is expected to attract 400 million users by the end of 2012. (Remcolandia) Tweet This Stat
Pinterest Statistics

10) Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian) Tweet This Stat

11) As of February 2012, Pinterest had accumulated 10.4 million users. (AppData) Tweet This Stat

12) Over 80% of pins are repins. (RJMetrics) Tweet This Stat

13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics) Tweet This Stat

14) Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable) Tweet This Stat

15) As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer) Tweet This Stat

16) Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData) Tweet This Stat

17) 80% of Pinterest’s users are female. (comScore) Tweet This Stat

18) Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (Compete) Tweet This Stat

19) The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3 times less active during their first month than the users that came before them. (RJMetrics) Tweet This Stat

20) 30% of Pinterest users are women 25-34 years old. (Ignite) Tweet This Stat

21) Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. (comScore) Tweet This Stat

22) The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections. (Ragan.com) Tweet This Stat

23) Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (RJMetrics) Tweet This Stat

24) As of January 2012, Pinterest accounted for 3.6% of referral traffic. (Shareaholic) Tweet This Stat

25) Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. (Monetate) Tweet This Stat

26) In January 2012, Pinterest reached 11,716,000 total unique visitors. (comScore) Tweet This Stat

27) With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily) Tweet This Stat

28) A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study) Tweet This Stat

29) Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types. (Pinerly Study)

30) Pins related to trending topics see an average of 94% increase in click-throughs. (Pinerly Study)

31) The best time to pin during the day is between 2 and 4 PM EST. (Pinerly Study) Tweet This Stat

32) The best time to pin in the evening is between 8 PM and 1 AM EST. (Pinerly Study) Tweet This Stat

33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair) Tweet This Stat

34) Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair) Tweet This Stat

35) In the month of March 2012, HubSpot’s visitor-to-lead conversion rate for Pinterest was 15%, compared to just 9% from Google+. (HubSpot) Tweet This Stat

Facebook Wants to Buy Opera (Rumor)

Are you ready for a Facebook browser? As we are curious for Facebook Mobile nowadays, a web browser from Facebook might be fun too. It can really happen soon, if Mark Zuckerberg decides it one night, he can buy it before asking CFO or Facebook Board.

That’s exactly what could be on the way soon, according to one report from Mashable today. A  “trusted source” that Facebook wants to buy Opera Software — manufacturers of the Opera web browser, which claims more than 200 million users worldwide.

The Facebook browser would include default menu bar plugins, further permeating Facebook into users’ general web experience, according to the report.

A custom browser would be a significant step toward Facebook becoming your web, as opposed to just an Internet site you visit and service you use. Opera’s mobile browser has received strong reviews online, meaning a functional Facebook browser using it could be even more powerful. Facebook has struggled to penetrate mobile use as deeply as many think it should be able to — and will need to in order to sustain long-term growth.

A Facebook browser would also bolster the newly public company’s competition with Google. Google Chrome recently became the web’s most-used browser, but Facebook’s gigantic user base of more than 900 million people would present a potential serious threat down the line. It would be interesting to see Facebook try to battle Google for browser dominance as Google+ struggles to play catchup in social networking.

Nokia Rip Piss Out Of Apple’s iPhone With New Campaign

Since the introduction of the iPhone, Nokia has been taken a bit of a kicking when it comes to selling smartphones. And after years of losing the battle, it looks like it is coming out fighting with their latest series of adverts which poke fun at the iPhone.

In a move which is very similar to the campaign Samsung launched earlier this year, it’s Apple who the focus of some very subtle jokes in this series of ads that are getting a lot of attention online today. They feature a pixelated phone which is clearly meant to be the iPhone, and some “behind the scenes” shots of people talking with their faces blurred out.

These are clearly meant to be portrayed as Apple executives and they are seen dismissing the consumer as stupid and not caring about the fact that the product is flawed. I remain to be convinced that this sort of negative advertising actually works (no mention of any of the nice new Nokia phones here), but then when taking on a beast like Apple, you do get pushed in to a corner at times. At least Nokia seem to be back out fighting again.

 

Facebook- Google Battle Round 2 : Facebook Is Building a Search Engine

 

I’m not surprised that Facebook is building its own search engine. Search could be much improved with social signals. And search is one of the places Facebook users spend most of their online time away from FB.  Google needs to keep an eye on this!

Is Facebook building a Google rival — one that would use your location and your friends’ tastes?

A team of more than 20 Facebook engineers — led by a former Google programmer — is at work on a vastly improved search engine within the site, according a Businessweek report.

The idea, according to two sources, is to take better advantage of the heaps of content Facebook users create on — and off — the site every day. With people sharing status updates and supporting brand pages on the network, as well as using Facebook’s “Like” button to mark articles and videos from external sites, there is certainly a lot to take advantage of.

Mashable contacted Facebook for more information and got this response from a company spokesperson: “We don’t comment on rumors and speculation around products.”

Google has boosted its presence in the social space recently, opening the Google+ network last fall and a “Search, Plus Your World” feature to tepid response earlier this year. So it’s interesting to see Facebook potentially make a stronger move into the search world.

A large-scale shift to a “semantic web,” where online data is is able to be delivered in more nuanced and complex ways, is gaining momentum among tech futurists. Wikipedia recently announced a project called Wikidata that aims to make its content smarter by cross-updating among Wikipedia pages when they are edited. A more robust Facebook search functionality would be another step toward that semantic web.

Facebook founder Mark Zuckerberg has consistently downplayed the level of direct competition between Facebook and Google. “I don’t think that this is going to be the type of situation when one company wins all this stuff,” he told Charlie Rose of PBS last fall.

If the Businessweek report is true, however, it will add yet another area of heightened competitive overlap between the two Silicon Valley giants.