Tag Archives: Apple

Tech Trends: Time-Management Apps

Posted on by in Strategy | 872 Comments

 time-travel2-photo-courtesy-of-junussyndicate-on-deviantART

Is it in your hand to control your time?  Time.is passing so quickly, life is busy and at the end of the day you come up with lots of to-do lists.  Lift, a free iPhone app with Web and Android versions due out this year, lets you set daily goals and track your progress. Lift was a big help. But I worried that manually checking off my activities would grow tiresome. That’s where Chronos comes in. The free iPhone app uses your phone’s accelerometer, GPS, and other location services to track your activities for you

 

 

Should Apple Worry About Google Glass?

Posted on by in Strategy | 26 Comments

 

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No doubt, it is a revolution! Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely?

Probably not completely, and not all at once (since the device won’t be commercially available until next year). But experts predict that the new product could be a game-changer along the lines of the iPhone—one that could send shockwaves across the entertainment, advertising, commerce, media and gaming worlds. Continue reading:

Microsoft Escalates Google Battle with Attack Ads

Posted on by in Technology | 745 Comments

Software giant Microsoft is waging a high-profile, election-style ad blitz against Google. The public attacks — in print, television and billboard messages that warn consumers about the supposed dangers of being “Scroogled,” or mistreated by Google — marks a strategic shift in a clash of Internet titans. Some experts are critical of the tactics. Continue reading:

Registrations open for Google’s Mapathon 2013 in India!

Posted on by in Technology | 511 Comments

Google’s got something interesting for its users in India – Mapathon 2013. In an official blog post, Google’s Jayanth Mysore, Senior Product Manager for Map Maker introduces the search giant’s newest initiative that it will throw open for anyone in India – from February 12, 2013 to March 25, 2013.

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Mysore explains that Mapathon 2013 stems from Google’s initiative towards creating better maps for India, for which they’ll need everyone’s help. Mapathon 2013 is India’s first ever mapping competition and this nation-wide mapping contest is open to just about anybody who lives in the country. All Google Maps users from all over the country can participate and help Google create better maps for India by adding knowledge of their neighborhoods through Google Map Maker. What’s in it for you, you ask? Mysore reveals that the top 1000 mappers in India can win Android tablets, smartphones, gift vouchers and Google merchandise. The registrations for the competition have just opened, and to join, log in to – : http://g.co/mapindia2013

The Teacher’s Apple

Posted on by in Marketing | 380 Comments

A decade ago, electronics and cell phones in the classroom were considered little more than a distraction. Today, new devices such as tablet computers and smartphones are changing this perception. Educators are finding innovative ways to supplement their lectures with the newest technology, and students are beginning to see their devices as essential components of their college experience.

Naturally, major device manufacturers are now battling for dominance in the field. Below, we explore how Apple is winning the battle for education technology and what gives them the edge over the sizable competition in the market.

Mobile and Facebook: Don’t Get Ready, BE Ready

Posted on by in Social Media | 71 Comments

On February 29th, Facebook revealed big plans for the mobile platform, including that the new Timeline format for brands will also be available on the mobile platform. The game changing updates mean that for users of other social media marketing platforms, the message for 2012 will be: we need to get ready for mobile.

Let’s recap the announcements Facebook made and what they mean for your brand:
Timeline for brands will also be functional in the mobile platform (but will be made available at an unspecified date in 2012)

Implications for brands: Where brands can currently launch mobile-optimized marketing campaigns that users can access from their smart devices, soon users will be able to experience the same exact workflow on their desktop as on their smart phone. The new Timeline format for brands, once available on the mobile network, will enable page managers to curate an identical experience for all users, regardless of how they’re accessing branded content on Facebook. This means a big impact on your brand’s reach, especially as we consider that nearly half of the active Facebook user population interacts with the network from their mobile device.
Sponsored Stories now appear in the mobile feed as well

Implications for brands: To date, there has been no advertising reach to any Facebook users on mobile devices. In light of the fact that approximately 450 million Facebook users interact with the network using a mobile device, this was an enormous opportunity lost to marketers— until now. Sponsored Story ad units are the only ones being released to mobile Timelines— this means that promoting these “organic word of mouth” advertising units will become a major part of every marketers mission.

In a sense, it’s a bit silly to call 2012 the Year of Mobile because every year since the release of Apple’s ill-fated Newton has been the Year of Mobile. We have always been moving toward computing devices that are smaller, faster, and cheaper. According to research by Morgan Stanley, the number of people who access the Internet primarily from mobile devices will surpass desktop users sometime in 2013.

Would you buy Google Tablet?

Posted on by in Technology | 71 Comments

Google is going to sell a 7-inch tablet for $200 in an attempt to take down the Kindle Fire as the second most popular tablet after the iPad.

Gizmodo Australia viewed a training document on the tablet and scooped up all the big details.

Here are the key points:
It will be called the “Nexus 7.”
It will have 1 GB of RAM.
It comes in 8 GB model for $199, and 16 GB for $250.
It’s built by Asus.
It supports Google Wallet, and NFC.
9 hours battery life.

Forrester: 760M Tablets In Use By 2016, Apple ‘Clear Leader’

Posted on by in Strategy | 38 Comments

A new report from Forrester Research predicts that number will explode in the years ahead: its researchers say that there will be 375 million tablets sold by 2016, representing a compound annual growth rate of 46 percent, and that by 2016 there will be 760 million tablets in use overall.

That will still put tablets a ways behind PCs — there will be 2 billion PCs in use in 2016. But combined with new products like frames (essentially docks for tablets to amp up their functionality), Forrester says that tablets will gradually become the computing device of choice among consumers — especially among those in emerging markets, whose first home computing device will more likely be a tablet than a desktop or laptop PC.

 

 
Apple, which effectively created the tablet market with the launch of its iPad two years ago, and has been setting the bar for what to make ever since, has seen some reduction in its tablet market share over the last year or two as more competitors have launched products.