Mobile and Facebook: Don’t Get Ready, BE Ready

On February 29th, Facebook revealed big plans for the mobile platform, including that the new Timeline format for brands will also be available on the mobile platform. The game changing updates mean that for users of other social media marketing platforms, the message for 2012 will be: we need to get ready for mobile.

Let’s recap the announcements Facebook made and what they mean for your brand:
Timeline for brands will also be functional in the mobile platform (but will be made available at an unspecified date in 2012)

Implications for brands: Where brands can currently launch mobile-optimized marketing campaigns that users can access from their smart devices, soon users will be able to experience the same exact workflow on their desktop as on their smart phone. The new Timeline format for brands, once available on the mobile network, will enable page managers to curate an identical experience for all users, regardless of how they’re accessing branded content on Facebook. This means a big impact on your brand’s reach, especially as we consider that nearly half of the active Facebook user population interacts with the network from their mobile device.
Sponsored Stories now appear in the mobile feed as well

Implications for brands: To date, there has been no advertising reach to any Facebook users on mobile devices. In light of the fact that approximately 450 million Facebook users interact with the network using a mobile device, this was an enormous opportunity lost to marketers— until now. Sponsored Story ad units are the only ones being released to mobile Timelines— this means that promoting these “organic word of mouth” advertising units will become a major part of every marketers mission.

In a sense, it’s a bit silly to call 2012 the Year of Mobile because every year since the release of Apple’s ill-fated Newton has been the Year of Mobile. We have always been moving toward computing devices that are smaller, faster, and cheaper. According to research by Morgan Stanley, the number of people who access the Internet primarily from mobile devices will surpass desktop users sometime in 2013.

INFOGRAPHIC : Moms – The True Technology Power Users

You would think that being a parent was a full-time occupation in itself with little time for leisurely pursuits. But this infographic today proves that theory wrong, for it seems that moms (or mums if you are British) are the true technology power users. More tech-savvy than non-moms, they are Facebooking, tweeting and pinning everywhere they go, but they are also using the Internet for mommy things like searching for recipes, discounts and family advice! So, you can have both your career and baby! Go succesfull moms!

35 Statistics That Fuel the Battle Between Pinterest and Google+

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which — if either — are worth a marketer’s time? And how do you decide? I personally would like to vote for Pinterest which you can visualise your content more efficiently than others. See the below 35 Statistics That Fuel the Battle Between Pinterest and Google+.

1) As of April 2012, Google reports that Google+ now has 170 million active users. (Google)

2) Google+ attracted 20 million users within the first 3 weeks of its launch. (comScore)

3) As of January 2012, American users spent an average of 3.3 minutes on Google+. (eMarketer) Tweet This Stat

4) As of January 2012, Google+ accounted for .22% of referral traffic, falling from .24%. (Shareaholic) Tweet This Stat

5) Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. (HubSpot) Tweet This Stat

6) Two of the biggest user groups on Google+ are college students and software developers. (Remcolandia) Tweet This Stat

7) 63% of Google+ users are male. (Remcolandia) Tweet This Stat

8) Over 40% of marketers report that Google+ is “useful to critical” for their business. (HubSpot 2012 State of Inbound Marketing Report) Tweet This Stat

9) Google+ is expected to attract 400 million users by the end of 2012. (Remcolandia) Tweet This Stat
Pinterest Statistics

10) Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian) Tweet This Stat

11) As of February 2012, Pinterest had accumulated 10.4 million users. (AppData) Tweet This Stat

12) Over 80% of pins are repins. (RJMetrics) Tweet This Stat

13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics) Tweet This Stat

14) Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable) Tweet This Stat

15) As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer) Tweet This Stat

16) Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData) Tweet This Stat

17) 80% of Pinterest’s users are female. (comScore) Tweet This Stat

18) Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (Compete) Tweet This Stat

19) The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3 times less active during their first month than the users that came before them. (RJMetrics) Tweet This Stat

20) 30% of Pinterest users are women 25-34 years old. (Ignite) Tweet This Stat

21) Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. (comScore) Tweet This Stat

22) The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections. (Ragan.com) Tweet This Stat

23) Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (RJMetrics) Tweet This Stat

24) As of January 2012, Pinterest accounted for 3.6% of referral traffic. (Shareaholic) Tweet This Stat

25) Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. (Monetate) Tweet This Stat

26) In January 2012, Pinterest reached 11,716,000 total unique visitors. (comScore) Tweet This Stat

27) With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily) Tweet This Stat

28) A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study) Tweet This Stat

29) Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types. (Pinerly Study)

30) Pins related to trending topics see an average of 94% increase in click-throughs. (Pinerly Study)

31) The best time to pin during the day is between 2 and 4 PM EST. (Pinerly Study) Tweet This Stat

32) The best time to pin in the evening is between 8 PM and 1 AM EST. (Pinerly Study) Tweet This Stat

33) Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. (Wayfair) Tweet This Stat

34) Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair) Tweet This Stat

35) In the month of March 2012, HubSpot’s visitor-to-lead conversion rate for Pinterest was 15%, compared to just 9% from Google+. (HubSpot) Tweet This Stat

Facebook unveils ‘Insha’Allah’ button for Arab market

DUBAI: Following the opening of its office in Dubai, Facebook has revealed the first of what it claims will be many alterations to the social media site tailored to the local Arabic market. As of next week, users across the Middle East and North Africa will have to opportunity to respond with ‘Insha’Allah’ to an event invitation, along with the usual ‘Join’, ‘Maybe’ and ‘Decline’.

“This was the result of several focus groups across the region,” said Facebook Arabia’s Regional Solutions Manager, Majid Johnson. “Adding an ‘Insha’Allah’ button for Facebook events was by far and away the most popular request.”

Facebook Arabia also announced plans to introduce a ‘Platinum Upgrade’ specifically for GCC markets.

“This was another big winner in our focus groups,” claimed Johnson. “Facebook Platinum is going to be our premium option for the more exclusive social media user. It’s going to come with a significant signing on fee, but will offer five-star services, such as a bespoke wall and 24-hour status concierge facility, along with space for just 50 members at one time.”

Facebook Platinum is expected to launch this November.

Miami Heat Win the 2012 “NBA Social Playoffs” (Infographic)

What do the NBA Playoffs look like through the eyes of social and factored in social media presences? Well, it would have LeBron James of the Miami Heat winning his first finals MVP. theScore has run some interesting analytics with our old friends at Sysomos and found that James beats Kobe Bryant, placing the Los Angeles Lakers into second spot.

The Future of Facebook Is in India

By 2015, India will have more Facebook (FB) users than any other country on Earth—tilting the social networking action away from the West and toward one of the fastest-growing emerging markets on the planet.

As of right now, India has close to 46,307,580 Facebook users, according to Socialbakers, a social media analytics firm in London. This makes India the third-biggest Facebook market, behind the U.S., now at 156,830,580 users, and Brazil, with 48,041,640.

The number of Indian Facebook users is growing 22 percent every six months, meaning that India will edge out the U.S. toward the end of 2014, when both countries are expected to have 170 million to 175 million members.

Also, Facebook has aggressively targeted younger people. Says Cara Pring, a social media blogger in Sydney: “While it’s common to see a slight overrepresentation of younger age groups (i.e., 18 to 34) on social media channels, in India this group represents a huge 76 percent of all Facebook users. It’s clear that this age group is driving the social media revolution within the country.”

In 2010, Facebook opened an office in Hyderabad, India’s high-tech hub. Naidu says this has helped the company market to advertisers and forge agreements with cell-phone service providers—important in a country where most Facebook users log on via hand-held devices.

 

Women Are Bigger Fans of Social Media than Men, Survey Says

If social media sites ceased to exist, you would miss them — unless you’re a man living in the U.K., according to a recent survey by British Telecom.

More than 2,000 Brits were questioned for a survey commissioned by BT about the social media habits of men and women. The results showed that more than half of the women surveyed (54%) use social media sites like Facebook and Twitter, compared to 34% of men.

And of those social media users, more women than men reported they would miss those sites if the Internet ceased to exist. So, women rocks!