Email blasts may seem like the out-of-touch old fogey of online marketing, but there’s a reason they keep hanging around: They still work. But that doesn’t mean most businesses understand how to get the most out of them. One of the biggest, hardest-to-answer questions has always been: When is the best time to send out messages?
Social media is pervasive in the U.S. and is becoming increasingly integrated into the entire media landscape. From a consumer point of view, people use social networks in a few primary ways:
Connection: Facebook is far and away the most popular social platform; as it’s grown over the last 8 years, Facebook has gone from connecting college classmates to being the central social network. Facebook’s wide reach means many people are becoming more selective about what they share, and have higher standards for what they consider relevant or interesting on the platform.
Nicheworks: More active social users are turning to what we call “nicheworks” that have a more specialized interest or functionality and smaller circle of sharing. Sometimes this means sharing similar information, but more in-depth or with a different audience (for example, professional information on LinkedIn). Other platforms, like Instagram or Pinterest, are focused more on image sharing where users upload and post content based on certain topics – like recipes, crafts, travel, or other hobbies and interests.
Discovery & Sharing: Twitter is the most open information platform and has become a cascade of data consisting of personal updates, news and politics, and TV. But it also tends to be the sharing platform of choice for users of nicheworks: when those users create or find something cool, they share it more broadly on Twitter. As Twitter has grown both as a “pure-play” social medium and as a distributor for many smaller networks’ updates, it’s become a microcosm of what’s happening across nearly all of social – and traditional – media.
What do consumers think about brands using social media to reach them? What challenges do brands face in the U.S. when using social media?
Consumers are tolerant of brands but tend to be somewhat transactional in terms of what they want in exchange for their “likes” – they want something back for their attention. Ultimately, almost no one voluntarily wants to interact with ads, so it’s up to brands to change their messaging strategies to offer something genuinely interactive and interesting. This also means brands must have a much stronger arsenal of content at the ready, and they need to be limber and experimental in how they deploy it.
Facebook announced that it will be kicking off an advertising campaign to promote its brand, specifically targeting 13 countries including Brazil, France, Germany, India, Indonesia, Italy, Japan, Mexico, Philippines, Russia, Spain, U.K., and the U.S. The campaign will appear in 12 different languages and will be housed on Facebook itself initially. You can watch it here : https://www.facebook.com/photo.php?v=3802752155040
The social network said in a press release attached to the announcement that it wants to express “who we are and why we exist.” The campaign is the work of agency Wieden and Kennedy, Facebook’s existing agency of record, and the first video embedded below focuses primarily on chairs. Yes, the things you sit on.
The timing of this campaign’s launch, coming alongside the 1 billion user milestone, along with the countries it’s targeting initially, could indicate that Facebook wants to expand its brand presence in markets where it already has considerable penetration. The idea might be that additional outreach and marketing efforts can help it get past a potential growth plateau and reach even wider market saturation, possibly in less tech-savvy demographics. But the strategy seems initially aimed at existing users, so it could also be the case that this is an attempt to ramp up engagement and make Facebook users feel more connected and invested to the brand, and less likely to wander. Whatever the case, it’s a well-shot, well-edited video, and it’ll be interesting to see what else comes out of the promotional effort.
Have a nice sunday to everybody. I’d like to share some good news recently about my blogging adventure. I was previously selected to be official blogger of Market Research Mobile World Asia 2013. I shared it in my about page. I now would like to share that I am approved to be a TEDxYouthDay Reporter and the official reporter for TEDx during this year’s TEDxYouthDay. This is a volunteering task which helps to make TEDxYouthDay 2012 a success! Being a TEDxYouthDay will allow me to share my stories with TEDx’ers around the world and learn more about my community as well as communities across the globe. This is absolutely new era for me and for my blogging experience. I was here one voice to share every cool tech, marketing, digital things with you. I will from now share more and more about change, design and start-ups, seed funding. So, keep track my posts, share it with your friends and your community if you like to. You can also follow me on Twitter @Technostrategy
Last thing but not end. You can register local Youth Day event would you like to attend (or watch live on the Internet). You can find a list of TEDxYouthDay events here: http://tedxyouthday.ted.com/events/
The theme is so inspiring : Dream Big… Then do it! At TEDxYouthDay events around the world, speakers and performers share their great ideas with audiences of youth. November 17-28, 2012.
This is absolutely one of the sentences I love so much from Steve Jobs. I do not need to write down how great person he was, not only he made so innovative products, but also he had given such a great life lessons to whom wants to change this world. Each time, when I read his life or watch his speech online, I always feel the same. He inspired us and he still does. His impact is amazing. I think to call the verb ‘Remembering Steve Jobs’ is kind of irrelavant. It is because, he is so unforgettable in many cases. It is so diffucult to forget what he did and what impact he created to this universe. He is alive not only Apple is so popular, he is alive till his mindset and entrepenuership impacts others…
TEDxYouthDay is a series of TEDx events happening all around the world coinciding with Universal Children’s Day in late November. These events are designed to empower and inspire young people. I always find youth empowerment events
TEDxYouthDay events present a combination of live speakers and TEDTalks to audiences around the world. These events vary widely in size, format, and theme, but they share a common vision: inspiring curiosity, igniting new ideas, and empowering young leaders.
This year, TEDxYouthDay will take place on a weekend from Saturday, November 17th to Sunday, November 18th and is themed Dream Big… THEN DO IT! As part of this day, TED will host a salon event — TEDYouth – on Saturday, November 17th in New York City.
With the rise of internet usage, we do not stick to boring offices anymore. For instance, you can work from your nearby Starbucks cafe all day with just a mocca. But there is a new concept that brings you more than that. Urban Station allows you to work hourly with unlimited internet, coffee, tea and cookies. They have just opened their Turkey station which is after Argentina, Chile and Colombia. They are planning to enter US market with Miami. I haven’t tried Istanbul Urban Station yet, but it looks like a very nice environment to work and have meetings in. Here are the prices and pictures:
Wholesales packages: 10 hr 60TL*, 20 hr 115TL, 40 hr 220TL. Monthly unlimited package: 500TL
Leading corporate companies have already started to arrange their meetings at Urban Station.
I will be tracking this new office concepts and keeping you updated. I wonder if they can manage successfully and expand their concept all around the world. Please do share if you have local concepts around your town or city.
1 USD: 1.80 Turkish Lira
According to Wikipedia, learning analytics is the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimising learning and the environments in which it occurs. There are methods for learning analytics include, Social network analysis (SNA), Behavioral trust analysis and Personalization & Adaptation. Hereby there is a very interesting infographics from Open Colleges. Learning analytics as a tool to optimize learning methods for online students where they can use their highest performance. Enjoy reading and share your comments!
According to Socialbakers’s report, in May, the Facebook Mobile application for mobile devices had 488 million users. Four months later, Facebook demonstrates the power of mobile by hitting 543 million monthly active users out of their 955 million strong Facebook community, resulting in a 57% penetration!
North America continues to be the strongest Facebook Mobile continent with over 161 million monthly active users and South Africa, Nigeria and Japan still rule the ranking of the countries with the highest Facebook Mobile penetration.
Facebook for Android has grown the most in absolute numbers (22.5 million new users) and iPad increased its mobile Facebook base by 45%! Now that Timeline is available for iPad, it will be interesting to see how the numbers grow. Let’s check more Socialbakers’s exclusive infographics!