With customers seeking for Easter inspiration online, it´s the chocolate brands that become the most engaging industry during the holidays. Easter candy sales typically skyrocket during the holidays and motivate retailers to place special offers and content online. Most of them are already used to include social media into their marketing activities, which became an approach that Socialbakers analytics proves to be successful. Let’s take a closer look at a selection of the most popular chocolate brands and retailers and their social media performance during the spring holidays.
Nutella vs. Ferrero Rocher
Nutella and Ferrero Rocher belong to the biggest confectionery brands on Facebook, targeting their messages at 15+ million fans and potential customers. For Easter, both brands bet on using their flagship products in customized packaging to support their Facebook marketing activities. Nutella wished “Happy Easter” to its fans and claimed its traditional product to be the “most awaited surprise” receiving an amazing 16 thousand Likes in return.