Facebook- Google Battle Round 2 : Facebook Is Building a Search Engine

Posted on March 31, 2012 by technostrategy in Strategy | 42 Comments

I’m not surprised that Facebook is building its own search engine. Search could be much improved with social signals. And search is one of the places Facebook users spend most of their online time away from FB. Google needs to keep an eye on this!

Is Facebook building a Google rival — one that would use your location and your friends’ tastes?

A team of more than 20 Facebook engineers — led by a former Google programmer — is at work on a vastly improved search engine within the site, according a Businessweek report.

The idea, according to two sources, is to take better advantage of the heaps of content Facebook users create on — and off — the site every day. With people sharing status updates and supporting brand pages on the network, as well as using Facebook’s “Like” button to mark articles and videos from external sites, there is certainly a lot to take advantage of.

Mashable contacted Facebook for more information and got this response from a company spokesperson: “We don’t comment on rumors and speculation around products.”

Google has boosted its presence in the social space recently, opening the Google+ network last fall and a “Search, Plus Your World” feature to tepid response earlier this year. So it’s interesting to see Facebook potentially make a stronger move into the search world.

A large-scale shift to a “semantic web,” where online data is is able to be delivered in more nuanced and complex ways, is gaining momentum among tech futurists. Wikipedia recently announced a project called Wikidata that aims to make its content smarter by cross-updating among Wikipedia pages when they are edited. A more robust Facebook search functionality would be another step toward that semantic web.

Facebook founder Mark Zuckerberg has consistently downplayed the level of direct competition between Facebook and Google. “I don’t think that this is going to be the type of situation when one company wins all this stuff,” he told Charlie Rose of PBS last fall.

If the Businessweek report is true, however, it will add yet another area of heightened competitive overlap between the two Silicon Valley giants.

The 2012 TIME 100 Poll

Posted on March 30, 2012 by technostrategy in Social Media | 47 Comments

Cast your votes for the leaders, artists, innovators, icons and heroes that you think are the most influential people in the world. Official voting ends on Friday, April 6, and the poll winner will be included in the TIME 100 issue. The complete TIME 100 list will be chosen by TIME editors and revealed on TIME.com on Tuesday, April 17.

Pete Cashmore

Age: 26 Occupation: CEO, Mashable

As a 19-year-old living with his parents in his native Scotland, Cashmore became obsessed with sites like Facebook and figured, Why not me too? He promptly dropped out of school and started the innovative news site Mashable, the Internet’s go-to source for coverage of the social-media business. Now 26, he’s also the square-jawed face of the industry; under his handsome profile, @mashable has a Twitter following of nearly 3 million people.

http://www.time.com/time/specials/packages/article/0,28804,2107952_2107953_2109576,00.html?xid=tweetbut

China’s Top 15 Social Networks

Posted on March 30, 2012 by technostrategy in Social Media | 41 Comments

China’s social networking landscape is diverse and thriving. No single player is nearly as dominant as Facebook in the U.S. and there’s a long tail of networks for different users (urban and rural) and different purposes (social, dating, and games). Here is China’s SNS universe for the top 7 sites.

Here is a table of the top 15 social networks in China

LG’s Flexible E-Paper Display

Posted on March 29, 2012 by technostrategy in Technology | 37 Comments

When I was working for handset management department of one of the leading GSM operator in Turkey, I had the chance to experience the mock ups and the brand new models of the mobile devices, tablets and PCs. Among this roadmap meetings of different mobile vendors, LG takes the uppest places in which they innovate and apply new high- tech solutions in terms of screen and display features. So, I am not very surprised with this news.

LG has announced it has started mass production of its electronic paper display (EPD) product, with a planned launch in Europe next month.

LG’s EPD is a 6-inch, 1024×768 e-ink plastic screen. It’s 0.7mm thick, it weighs 14g, and LG claims it’s resistant to scratches and drops from a 1.5 meter height.

Of course, its biggest claim to fame is its flexibility: LG claims the screen allows bending at a range of 40 degrees from its center.

“With the world’s first plastic EPD, LG Display has once again proven its reputation for leadership and innovation with a product we believe will help greatly popularize the E-Book market,” said Sang Duck Yeo, Head of Operations for LG Display’s Mobile/OLED division.

There is no word on a US release, but LG says the EPD will first be supplied to ODM companies in China, with completed products hitting European shores at the beginning of April.

The Mobile Advantage

Posted on March 29, 2012 by technostrategy in Marketing | 42 Comments

Smartphones Will Generate 25% Of Paid-Search Ads Click By Dec 2012

Posted on March 29, 2012 by technostrategy in PR & Ads | 72 Comments

It’s easy to forget that, despite the massive growth of smartphones in recent years, mobile marketing is still relatively young and marketers are still trying to get to grips with the format. However, its importance for marketers continues to grow and while it’s far too early to say whether it’ll explode like some analysts are suggesting, it’s still a sector that will continue to expand over the coming years. The latest report relating to this, most specifically search advertising, comes from search marketers Marin Software and its report “The State of Mobile Search Advertising In the US”.

As part of their findings, Marin has estimated that by December 2012, mobile devices will account for roughly 25 per cent of all paid-search clicks on Google. Marin also estimate that of the total ad spent that Google will receive, 23 per cent of this will originate from mobile campaigns, 45 per cent of this figures will originate from tablet devices.

Another area that was analysed was the click through rate (CTR) and the cost per click (CPC) across the different devices. For 2011, smartphones had the highest average CTR with 4.12 per cent in comparison to desktops which only had 2.39 per cent, showing that smartphone users were more likely to click on ads. Also the average CPC was found to be cheaper for smartphones too ($0.53 per click), the average CPC for desktops was found to be $0.83 per click.

However the parts were smartphones begin to falter is in the conversion and the cost of conversion. Both tablets and desktop computers outperformed smartphones in average conversion rate, (smartphones have an average conversion rate of 2.0 per cent in comparisons to desktop’s 5.2 per cent), as well as having a higher average cost per conversion.

However, despite these findings, Marin say that more research and analysis is required before any conclusions can be brought forward:

“Being inherently mobile, smartphones are used differently and many of their conversions could happen in a physical store, making them harder to track. Additionally, the rise of shopping apps makes conversion tracking more complex. As such, the value of smartphone advertising is more dependent on the type of advertiser and product, and marketers should keep an open mind about their efficacy.”

Although it’s hard to say how exactly mobile advertising will pan out, a theory for the higher click through rates could be because that while desktop ads on Google are numerous and smaller, smartphone ads take up the entire screen as Google Ads are usually the first two results you see whenever you search for something.

Client Infographic: Streamlining your Digital Life with the new iPad

Posted on March 27, 2012 by technostrategy in Marketing | 36 Comments

With the Apple release of the new iPad, the Streamlining your Digital Life with the new iPad infographic from NextWorth takes a look at the history of the electronic devices that the iPad has replaced in our lives. A true multifunctional device, the iPad has replaced many of our separate gadgets.

The digital world is converging on a revolutionary all-in-one device, the powerful, brand-new iPad. These are the iconic portable devices that led to (and are to some extent being replaced by) Apple’s innovation.

The lines are color coded to connect the types of devices in the timeline, and show any devices that had multiple functions of their own (like the Eee PC 701). Using a treemap in the iPad image, it also shows the amount of time spent using the different functions on the iPad from average consumers. The use of illustrations instead of photographs of all these devices keeps the design simple and focused on communicating the data.

Refrigerator Magnet Lets You Order a Pizza

Posted on March 27, 2012 by technostrategy in Technology | 45 Comments

For the seriously lazy among you. TBWARAAD Dubai created this clever little invention — a fridge magnet that orders your pizza for you.

This little magnet was given out to some of client Red Tomato Pizza’s most loyal customers, with their favorite orders preset. If their favorites chance, they can simply make the change online. It makes us yearn for a future filled with intelligent web-connected objects that will mean we never have to leave our couches again.

A pizzeria in Dubai has unveiled a new refrigerator magnet that actually orders pizza in a single tap. Impulse eaters beware.

Called the VIP Fridge Magnet, the pizza box-shaped magnet is connected to Red Tomato Pizza in Dubai. The magnet is preset to order a pizza online and is connected to the Internet via the Bluetooth connection on a smartphone. Red Tomato Pizza then sends a confirmation text and delivers the pizza soon after. You can also update your pizza selection online at any time.

Red Tomato Pizza also released a promotional video to announce the launch the VIP Fridge Magnet.

First LTE Windows Phones Will Be Available April 8

Posted on March 27, 2012 by technostrategy in PR & Ads | 74 Comments

The first LTE Windows Phones will officially be available April 8 in the form of the Nokia Lumia 900 and HTC Titan II in US market.

Booth handsets were announced earlier this year at the Consumer Electronics Show (CES) in January. The Lumia 900 will be the third smartphone released by Nokia in the U.S. following its partnership with Microsoft. The first handset released after that partnership, the Lumia 710, is currently available at T-Mobile stores. The second, the Lumia 800, isn’t available on any U.S. Carriers, but it’s available for purchase from Microsoft stores.

The Lumia 900 is in many ways a larger version of the Lumia 800, and has a 4.3” ClearBlack AMOLED display. The handset comes sporting an 8-megapixel camera with a large aperture (F2.2) for taking photos in low-light conditions, and wide angle focal length (28mm) for taking wide-angle shots, such as a photo of your friends sitting at the dinner table.

The HTC Titan II is HTC’s followup to the original HTC Titan. The Windows Phone 7 handset has a 4.7” Super LCD screen and will have a 16-megapixel camera, the highest resolution available on any of AT&T’s smartphone cameras AT&T to date

A blog by @Technostrategy

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