According to data from M Booth and Beyond, different product categories compel people to seek information and reviews from different sources on the web. Consumers tend to go the company website for electronics, they rely on search for travel and they go to discussion forums to see what people think about different car models. Consequently, consumer electronics companies better have a pimped-out website, travel brands ought to put some dough into SEO and car companies better pay attention to what people are saying about their vehicles’ performance.
The infographic below explains where consumers go for product information — suggesting to marketers that some aspects of digital marketing deserve more attention than others. Marketers, do these consumer behavior findings align with your experiences at work? And customers, do your actions mirror those in the study?
